Area Franchise Lead II

Church’s Texas Chicken

Employee Job Description

Job Title:                     Area Franchise Lead II                            

Department:                Operations

Location:                     Remote                                                  

Revised:                      November 2024

Job Summary:

The Area Franchise Lead II is responsible for supporting assigned Church’s Texas Chicken (CTC) franchisees and Markets within the United States to be successful in the following key areas:

• Portfolio Management
• Sales & Transactions Growth
• Unit level Profitability
• Execution of Market Plans
• Asset transformation
• New Restaurant Support
• Operations

Key Duties/Responsibilities:

• Market Plans
  • Work with cross functional team to develop market plan(s) by DMA across Operations, Marketing, Assets, Financial and Technology
  • Ownership and accountability to drive performance of the plan with franchisees in the market
  • Identify and Develop KPIs and 30 / 60 / 90 day check-in cadence
• Portfolio Management
  • Work with assigned medium and large franchisees to drive key strategic initiatives across their portfolio
  • Develop and lead comprehensive plans with quarterly KPIs
  • Drive portfolio compliance with key brand standards

• Expert on Franchise Business Relations
  • Build strong relationships with franchisees. Support business planning, profitability, marketing initiatives and restaurant operations. Work with franchisees to ensure compliance with brand standards.
• Sales and Transaction growth
  • Ensure execution of approved marketing initiatives.
  • Guide franchisees to develop improvement plans for under-performing restaurants.
  • Review sales and transaction performance with franchisees.
• Unit Level Profitability
  • Support financial performance for franchise restaurants.
  • Work with finance team to identify P & L opportunities.
  • Utilize financial tools and reports to develop plans to improve unit level profitability.
  • Participate in Period Franchise Business Reviews.
• New restaurant opening support (NROs) and Reimages
  • Point person for weekly countdown calls – 10 weeks prior to opening.
  • Provide on-site support of new restaurant openings – orientation, training, operations execution.
  • Support construction team with updates on reimage projects.
  • Work with FMM to develop Grand Opening Plans.
• Franchise Business Reviews (FBRs)
  • Conduct FBRs with all assigned franchisees.
  • Develop Improvement Plan for opportunity areas.
  • Schedule financial reviews.
  • Schedule follow-up FBRs where applicable.
• Franchise Meetings
  • Own Business Information Meetings (BIMs).
  • Take lead on market restaurant visits (schedule, provide restaurant profiles).
  • Schedule targeted Ops Improvement visits (RAV, operations follow-up).
• Guest Satisfaction
  • Communicate and review the period Scorecard with franchisees.
  • Review and follow up on metrics with all franchisees – review Medallia, Service Check, OPS 360, RAVs.
  • Ensure LTO materials are received and posted.
  • Follow-up on LTO training and ensure that RVT visits are conducted.
• Training
  • Achieve brand standard for PTE Knowledge Score.
  • Improve MIT and Food Safety certifications.
  • Work with the Training team to roll out new initiatives.
  • Participate in training Webcasts and drive attendance.
• Brand Compliance
  • Ensure completion of RAV Corrective Action Plans.
  • Communicate and take corrective action to mitigate critical brand standards.
• Continued Development (Area Franchise Lead)
  • Financial - attend financial Workshop training (P & L Analysis).
  • Marketing – attend all marketing meetings with franchisees.
    • Conduct market visits with FMM
  • Development & Construction – attend bi-weekly reimage and NRO update calls
  • Leadership - continue to develop leadership skills (books:  Dale Carnegie Book, HR Workshops, Team building activities)

Position Requirements (Education, Qualifications, Experience):

• Bachelor