Sr. Email Marketing Specialist

Who We Are:

At Auctane, we are united by a passion to help sellers — wherever they are, however, they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever-rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.

Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.

And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart. 

Auctane’s Values

The Customer is our mission.

Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.

We work with the best people.

We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.

We only play offense.

We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.

We expect exceptional outcomes.

We are a rapidly growing company with intent. We expect to continue to deliver market-transforming solutions for our customers and challenging growth opportunities for our employees.

We are direct and authentic.

We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated - openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.

About The Role:

We are seeking a talented and experienced Senior Email Marketing Specialist to join our dynamic marketing operations team. In this role, you will play a crucial role in executing against our email marketing strategy. Your primary responsibility will be to develop, execute, and optimize email marketing campaigns and automation processes. The ideal candidate will have a strong background in email marketing, possess skills in automation platforms such as Hubspot or Marketo, and demonstrate a technical understanding of working with field logic, synchronization, automated triggers, and data processes within marketing automation.

You will collaborate closely with cross-functional teams to create compelling email content that aligns with our overall marketing initiatives and brand guidelines. Your expertise in marketing automation platforms, such as Hubspot or Marketo, will be instrumental as you leverage data, automated journeys, and triggers to build engaging customer journeys. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers' experiences and contribute to the overall success of our marketing efforts.

**This position is located in Austin, TX and is hybrid/onsite Tues/Wed/Thurs

Primary Objectives:

• Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products.
• Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.
• Implement and maintain automated workflows to nurture leads, onboard new customers, and drive personalized communications at various stages of the customer lifecycle.
• Collaborate with cross-functional teams (Marketing Ops, Creative, others) to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.
• Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance. Report findings and improvement initiatives to upper management.
• Ensure compliance with email best practices, anti-spam regulations, and data privacy policies.
• Stay up to date