Ecommerce Site Merchandiser

E-Commerce Site Merchandiser

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers  in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: Director of Ecommerce

Job Summary:

Gymreapers is seeking a strategic, data-obsessed E-Commerce Merchandiser to transform our DTC shopping experience into a conversion powerhouse. You'll own the on-site merchandising strategy and execution from homepage to checkout; driving revenue growth through intelligent product placement, personalized customer journeys, and relentless optimization.

This role sits at the intersection of data analytics, customer psychology, and creative execution. You'll be the voice of the customer in merchandising decisions, translating browsing behavior and performance metrics into strategies that increase AOV, conversion rates, and customer lifetime value. As we expand from lifting accessories into performance apparel, you'll leverage apparel merchandising best practices to build a seamless multi-category shopping experience that drives cross-category discovery and basket building.The ideal candidate moves fast but thinks strategically, balances creative intuition with hard data, and obsesses over the details that drive disproportionate results.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

Strategic Site Merchandising

• Architect and optimize the complete customer journey across homepage, collection pages (PLPs), product pages (PDPs), and conversion touchpoints to maximize revenue and conversion rates
• Execute seasonal campaigns, promotional events, and new product launches with precision
• Develop and maintain a site merchandising calendar aligned with product launches, seasonal trends, and promotional campaigns
• Build and optimize product assortments, cross-sell/upsell modules, and site navigation structures
• Create apparel-specific merchandising strategies including outfit building, size guide optimization, fit content integration, and lifestyle imagery placement
• Design collection taxonomies that seamlessly span hard goods (belts, wraps, sleeves) and soft goods (apparel) while maintaining intuitive navigation
• Develop merchandising templates for apparel launches that showcase fit, fabric, and styling while reinforcing brand identity
• Ensure accuracy of product content, pricing, categorization, and tagging across all site touchpoints
• Create merchandising playbooks and SOPs to scale best practices and drive team efficiency
• Design personalized shopping experiences based on customer segments, behavior patterns, and lifecycle stage
• Own site search strategy and optimization to minimize zero-result searches and improve product discovery

Cross-Sell and Upsell Strategy

• Build intelligent product bundles emphasizing accessory + appar