Sr. Manager, B2B & Channel Marketing

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.

Position Summary

ISC2 is seeking a Senior Manager, B2B and Channel Marketing to lead strategic marketing for B2B and channel growth within the global cybersecurity ecosystem. In this role, you will partner closely with sales, channel and marketing leadership to translate commercial priorities into focused, insight-led marketing strategies that build demand, strengthen partner engagement, support pipeline growth and deepen ISC2’s relevance with employers, enterprises, government organizations, small and medium sized businesses (SMBs), training partners and other partner audiences globally.  

You will serve as the primary marketing partner for B2B and channel partner stakeholders, bringing strategic clarity, commercial judgement and strong execution discipline to go-to-market activity across ISC2’s certifications, training, professional development, events and membership value propositions. They will tailor marketing plans to organizational buyers, cybersecurity employers, public sector and enterprise decision-makers, and ISC2’s distinctive partner ecosystem, including training partners, academic partners, associations, resellers and other marketing or commercial partners.  

This high-impact role requires a confident marketer who can operate as both a strategic partner and hands-on leader. You will bring strong experience in B2B demand generation, account-based marketing, channel or partner marketing, sales enablement, segmentation, campaign performance and stakeholder influence, supported by knowledge of the cybersecurity industry, key market players, buyer audiences, industry events and potential marketing partnerships.  

**This position is not available to residents of California**.

Responsibilities

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership, ensuring plans align with commercial priorities, audience needs and ISC2’s wider marketing approach.

• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance insight

• Build integrated demand generation plans that support growth objectives across clearly defined B2B audiences, including enterprise, government, SMB, employer, partner and channel segments across relevant markets

• Develop account-based marketing strategies and targeted campaign approaches for priority accounts, sectors, regions or partner groups, where appropriate

• Translate sales and channel priorities into clear marketing briefs, audience strategies, messaging frameworks and activation plans that support pipeline development and account engagement

• Collaborate with cross-functional teams to deliver coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics

• Strengthen partner and channel activation across ISC2’s partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and clear value proposition development

• Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers while maintaining alignment with the broader brand and community narrative

• Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities, improve targeting and optimize activity

• Establish