Sr. Analyst, Research & Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the UM team as an Senior Analyst, Analytics. In this role you will assist in the analytics process for our top clients and help take analytics to the next level.

As a Senior Analyst, Analytics and Research you will create, innovate, and guide the analytics process. You will drive communications with key client stakeholders around global and local media performance and suggest recommendations and conversation on how to evolve and improve.

This opportunity will kick-start your career in media analytics and provide a platform to partner with the world’s leading consumer brands.

Responsibilities

* Work with senior level Analytics and Research staff to manage projects timelines and deliveries, while working and owning certain pieces of the projects independently

* Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions (search interest, website visits, social media, advertising activity, TV presence)

* Compile and assess competitive advertising media intelligence

* Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working

* Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance

* Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies

* Maintain and lead conversations around Data Extraction, Transformation & Loading (ETL), Quality & Hygiene with Database Engineering teams

* Contribute to the department’s overall capabilities and understanding of media and communications channels

Required Skills & Experience

* 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.

* Must have experience working with large datasets (media data across multiple data sources including but not limited to Google DCM, AdWords, Facebook, Twitter, LinkedIn, etc.) to uncover insights that are essential to business optimizations

* Able to present media findings and visualize in a storyboard format to coherently communicate it to the end stakeholders both internally within multiple teams in the organization and externally to the clients.

* Basic understanding of how different media