Sr Manager Public Relations

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Responsible for working with Communications leadership and other business leaders to ideate and write clear and powerful communications content (including press releases, byline articles, scripts, whitepapers) designed to build and maintain a favorable public image for Comcast Advertising, which includes FreeWheel and Effectv. Plans, directs and develops communications designed to demonstrate thought leadership and keep the industry informed of Company's programs, accomplishments, or point of view. Manages a significant flow of work and meets appropriate deadlines while representing the organization and collaborating across teams. Contributes to strategy development and ensures communications content is aligned with Comcast Advertising’s operational plans and business objectives. Exceptional writing skills and knowledge of ad tech industry are a must.

Job Description

Core Responsibilities  

• Ideates, strategizes and writes press releases on company announcements including new / enhanced products and services, partnerships, research reports, new hires, and more, and manages the review process and pipeline of such announcements. 

• Also writes byline articles, scripts, whitepapers, and other content to be pitched to press representatives and others who may be interested in learning about or publicizing company's activities or message.  

• Turns complex ad technology product offerings into simple stories; shows a deep understanding of the media industry and how it works  

• Contributes content for publicity efforts such as executive speeches, interviews, speaking engagements and question/answer sessions.  

• Builds strong relationships across internal teams (Marketing, Product, Product Marketing, Social, Sales, Sales Marketing) to both understand and communicate key company messaging points 

• Proactively pitches ideas for thought leadership content to team leadership, based on research and internal discussion.  

• Delegates activities/projects among less experienced assistants to ensure timely results; monitors progress and provides guidance as appropriate. 

• Serves as liaison with external communications and marketing teams to ensure project goals are met and timetable/budget parameters are kept. 

• Focuses direction and efforts on understanding what audience is to be reached and with what message.  

• Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance.  

• Other duties and responsibilities as assigned.  

• Exceptional writing skills and experience creating comparable communications content is a requirement (writing samples will be requested) 

• Experience in communications in the ad tech industry is a requirement. 

 

Employees at all levels are expected to: 

• Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and mak