Digital Marketing Lead, Client Engagement Platforms

<p><strong>Summary:</strong></p> <p>The Digital Marketing Lead is responsible for implementing and executing GW&amp;K’s overall digital marketing roadmap across all market channels, with a focus on email marketing, CRM integration, and website management platforms. The successful candidate will work collaboratively with Distribution, Channel Marketing, Content, and Creative to deliver targeted, data-driven campaigns that ultimately generate leads and expand GW&amp;K’s overall footprint within our market channels.</p> <p><strong>Responsibilities:</strong></p> <ul> <li><strong>Email Marketing:</strong> <ul> <li>Build and execute segmented email campaigns, workflows, and nurture programs within HubSpot.</li> <li>Leverage personalization, dynamic content, and A/B testing to improve engagement.</li> <li>Monitor campaign performance (open rates, CTR, conversions) and continuously optimize.</li> <li>Maintain database hygiene, segmentation logic, and lead scoring frameworks.</li> <li>Support distribution teams through content delivery and tracking via our sales enablement tool.</li> <li>Ensure consistent messaging across all digital and sales touchpoints.</li> <li>Develop lifecycle campaigns aligned to advisor and institutional client journeys.</li> </ul> </li> </ul> <ul> <li><strong>Website and CMS Management:</strong> <ul> <li>Manage website content, landing pages, and campaign microsites using our CMS tools.</li> <li>Partner with Content to publish insights as well as thought leadership.</li> <li>Establish a seamless process for content posting, partner with internal teams to optimize the user experience, and improve website design.</li> <li>Optimize user experience, SEO, and conversion pathways.</li> <li>Incorporate GA4/SEO best practices and develop a data-driven marketing strategy.</li> <li>Develop a roadmap for enhancements &amp; future web development in conjunction with Marketing and senior management.</li> </ul> </li> </ul> <ul> <li><strong>Analytics &amp; Optimization:</strong> <ul> <li>Partner with the Enterprise Data &amp; Analytics team to efficiently use our CRM system for segmentation of contacts and capturing and evaluating results.</li> <li>Provide insights to marketing and sales leadership; develop reporting dashboards showing results, customizing for various internal partners, including senior management, Marketing management, distribution leaders, and members of our sales teams.</li> <li>Analyze campaign effectiveness and optimize segmentation, messaging, and timing.</li> <li>Ensure solid governance to meet legal and regulatory requireme