Position Overview

Blue Acorn iCi is seeking an Adobe Marketing Automation Proxy Product Owner to lead the technical execution of journey and campaign deliverables within Adobe Journey Optimizer (AJO). This person will translate marketing needs into actionable journey use cases, manage delivery priorities, and partner closely with automation specialists and business stakeholders through implementation.

The ideal candidate combines practical AJO delivery experience with strong product ownership, backlog prioritization, and communication skills. This is not a purely strategic product role; candidates should be comfortable owning the technical path from requirements through campaign and journey delivery.

Location: Chicago, IL or Milwaukee, WI
 

Key Responsibilities

Technology Enablement

• Own the technical execution and delivery of work within the marketing automation product function.
• Translate marketing objectives and business requirements into clear AJO journey use cases, user stories, acceptance criteria, and delivery plans.
• Design and implement customer journey use cases within Adobe Journey Optimizer.
• Manage and continuously refine the backlog for journey and email campaign delivery.
• Prioritize campaign requests in partnership with marketing stakeholders and automation specialists.
• Coordinate technical execution across campaign configuration, journey orchestration, testing, approvals, deployment, and post-launch follow-up.
• Partner with AJO specialists and adjacent technical teams to resolve dependencies, risks, data needs, and implementation constraints.
• Maintain delivery visibility, identify blockers, and ensure work progresses according to agreed priorities and outcomes.
• Support backlog refinement, sprint planning, release coordination, and continuous improvement of automation delivery processes.
• Convert journey and campaign requests into clear, technically executable work.
• Maintain visible, well-managed delivery priorities aligned to business value.
• Provide automation specialists with the requirements, context, decisions, and support needed to deliver efficiently.

Business Engagement

• Engage marketing and business stakeholders to understand campaign goals, requirements, priorities, and success criteria.
• Translate technical concepts, dependencies, limitations, and delivery trade-offs into simple business language.
• Connect platform complexity to stakeholder needs so that decisions and expectations remain clear throughout delivery.
• Communicate progress, risks, decisions, and outcomes effectively to both technical and non-technical audiences.
• Help business stakeholders understand technical trade-offs, delivery status, risks, and outcomes without unnecessary complexity.
• Ensure journeys and campaigns move reliably from intake through implementation and launch.

Required Skills & Experience

• Demonstrated experience as a Product Owner, Proxy Product Owner, Marketing Automation Lead, MarTech Product Manager, or similar delivery-focused role.
• Hands-on delivery experience with Adobe Journey Optimizer (AJO), including the design or implementation of customer journeys and campaign use cases.
• Experience managing email or cross-channel campaign intake, backlogs, prioritization, and delivery with marketing automation specialists.
• Ability to convert marketing requirements into technically actionable user stories, acceptance criteria, workflows, and release plans.
• Strong understanding of journey orchestration, audience activation, campaign operations, testing, approvals, and deployment processes.
• Experience partnering with marketing, product, data, engineering, analytics, and platform stakeholders.
• Strong Agile product ownership skills, including backlog refinement, prioritization, sprint planning, and dependency management.
• Excellent written and verbal communication, facilitation, expectation management, and stakeholder-facing presentation skills.

Platform Experience

Candidates should have experience with the following platforms and capabilities:

• Core Product: Adobe Journey Optimizer (AJO)
• Journey Delivery: Journey design, orchestration, implementation, testing, deployment, and optimization.
• Campaign Operations: Email campaign intake, prioritization, production workflows, approvals, and delivery coordination.
• Product Ownership: Requirements, user stories, acceptance criteria, backlog management, Agile delivery, and release planning.

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