Braze Lifecycle Manager (AI)

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Braze Lifecycle Manager (AI) to join our Member Communications Team and drive product engagement, retention, and lifetime value across Maven Enterprise member journeys. This role sits at the intersection of lifecycle strategy, systems operations, and Product Team partnership—owning how, when, and why Maven members are engaged across email, push, and in-app channels. You will lead the operational engine behind lifecycle communications and product marketing comms to members, evolving it into an AI-native, automated, and highly scalable system that supports both business and clinical outcomes.

This role reports to the Head of Member Comms & Content and is ideal for someone who thrives in complexity, enjoys building systems that scale, and can translate Product and Clinical priorities into high-impact member experiences.

As a Braze Lifecycle Manager at Maven, you will:

• Own lifecycle operations & systems
• Lead end-to-end execution and optimization of lifecycle journeys across email, push, and in-app modal
• Act as the primary owner of Braze, including segmentation, personalization, QA, scheduling, and performance tracking
• Maintain lifecycle hygiene, orchestration logic, and system integrity across journeys
• Build an AI-native lifecycle engine
  • Identify and implement opportunities for AI-driven personalization, automation, and journey optimization
  • Partner with Data and Product to evolve toward trigger-based, adaptive, and predictive lifecycle systems
  • Reduce manual execution through scalable workflows, templates, and automation frameworks
• Drive intake, prioritization, and operational excellence
  • Manage intake across Product, Clinical, Marketing, and other stakeholders
  • Own ticketing, prioritization, and execution workflows (e.g., Jira), ensuring clear timelines and delivery
  • Serve as the connective tissue between strategy and execution
• Deeply partner with Product
  • Translate product features, launches, and clinical protocols into lifecycle strategies that drive adoption and behavior change
  • Embed lifecycle thinking into the product development process
  • Ensure communications are tightly aligned with in-product experiences
• Drive engagement, retention, and behavior change
  • Lead initiatives to improve activation, retention, re-engagement, and program enrollment
  • Identify gaps and drop-offs in the member journey and deploy targeted interventions
  • Support clinical goals (e.g., adherence, care plan completion) through lifecycle touchpoints
• Lead with data and experimentation
  • Use analytics to identify performance gaps and opportunities
  • Design and execute A/B tests and continuous experimentation
  • Report on lifecycle performance and impact across key business and cl