Senior Manager, BEES Enablement

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:
BEES is ABI’s global digital platform, providing an eCommerce B2B experience for POC’s, deployed through AB Wholesalers BEES allows retailers to effectively manage their business anytime & anywhere.  This includes the ability to browse the entire portfolio / deals, review invoices & orders, pay invoices (where legal), and order at their convenience 24/7.  This digital relationship allows us to better communicate with retailers and enables us to send custom communications for targeted brands to the right retailers at the time of purchase.  This platform is evolving our sales processes and enabling our wholesalers and retailers to sell more, sell more profitably, and improve customer happiness.  Join the team to transform the beer industry and become part of our digital future.

JOB RESPONSIBILITIES:

• Responsible for digital transformation for one or more lighthouse wholesalers, inclusive of BEES Adoption (Digital Net Revenue, Buyers), Engagement (Digital Comms engagement & AI-based predictive Selling), Customer Satisfaction (NPS), and Value Creation (BDR Productivity and performance in BEES accounts vs. non-BEES accounts)

• Responsible for guiding wholesaler(s) through the digital transformation journey with BEES, including but not limited to:

• BEES & Sales Process Training – leading trainings throughout all levels of the organization, from technical skills to selling skills and best practices.  This includes the evolution of the sales process and how to make reps more effective with the time savings from BEES

• In-Market Support & BEES Sell-In – expectation is to spend ~3 days a week in the market with the sales team and retailers to support the sell-in of BEES, train reps and retailers on the platform / benefits, and seek feedback on how to evolve the product / process

• Digital Communications (brand advertisements on BEES) Education & Support – responsible for educating the wholesaler on the digital comms tools, features, and benefits, and work with them to ensure these digital communications are properly submitted and are connected to the commercial priorities of the wholesaler and ABI

• BEES Performance Management – working closely with the wholesaler mgmt. and their sales teams to support with any and all data that will support their digital transformation ambitions

• Key “feet on the streets” member of the BEES team to ensure that new features, product, digital communications, and processes are working as expected, and taking concepts into reality.  Helps drive future development priorities by collecting feedback, identifying product issues, and defining product backlog with product users

• Work closely with wholesalers to leverage / build SOP’s and manage technical migrations onto BEES ecosystem as they deploy new features and tools

JOB QUALIFICATIONS:

• Bachelor’s Degree Required

• 3-5 Years of Technology & Sales Strategy, Field Sales Experience, or Related Experience

• Strong sales capabilities & ability to train & interact positive with front-line sales professionals

• Highly organized (preferable if familiar with project management software – e.g., JIRA)

• Skilled at holding third parties and internal / external counterparts accountable

• Familiarity w