Digital Marketing Manager

JOB DESCRIPTION

Digital Marketing Manager

ABOUT THE ROLE

This is a hands-on role working across a portfolio of 6 brands. We are seeking an experienced Digital Marketing Manager who brings strategic rigor to campaign architecture, disciplined budget management across a multi-brand portfolio, and a strong track record of driving measurable revenue growth through paid acquisition.

The Digital Marketing Manager drives paid acquisition across all six brands, working in close collaboration with Sr. Ecommerce Manager and the Ecommerce Creative Specialist to maintain a high standard of ad creative, and partnering with the Ecommerce Manager to ensure paid activity is aligned with on-site promotions and product launch windows.

The successful candidate will bring deep expertise in Meta and Google Ads, a performance-oriented mindset, and genuine experience in the fashion or apparel ecommerce space. They will be equally comfortable operating at a strategic level and executing in-platform, with the analytical capability to optimize campaigns with precision and the creative judgement to brief high-performing ad assets.

WHAT YOU'LL DO

Paid Social — Meta, TikTok, Snapchat, & Pinterest

• Manage paid social activity across Meta (Facebook + Instagram), TikTok, Snapchat, and Pinterest for all six brands strategy, campaign build, audience architecture, budget allocation, and daily optimization.
• Build and manage full-funnel campaign structures: prospecting, retargeting, and retention audiences across each brand.
• Develop creative testing frameworks systematically testing hooks, formats, copy angles, and offers to identify winning creative combinations.
• Brief the Ecommerce Creative Specialist on ad creative needs: static images, video clips, carousel formats, UGC-style content with clear performance hypotheses for each test.
• Monitor performance daily and make real-time budget and bidding decisions to maximize ROAS within monthly spend targets.

Paid Search — Google, Shopping, & YouTube

• Manage Google Ads across all six brands: Search, Shopping, Performance Max, Display campaigns, and YouTube Campaigns.
• Manage Google Merchant Center feeds for all six brands ensuring product data is accurate, optimized, and up to date.
• Build keyword strategies and negative keyword lists that reflect each brand's positioning and customer intent.
• Optimize Shopping campaigns around margin, not just revenue working with the Ecommerce Manager on which products to push based on stock levels and sell-through targets.

Performance Reporting & Optimization

• Manage paid media reporting across all six brands, weekly performance summaries, monthly channel reviews, and quarterly strategy presentations to the Sr. Ecommerce Manager
• Build and maintain dashboards tracking ROAS, CAC, CPM, CTR, and all Ecommerce KPIs
• Run structured A/B tests across creative, copy, landing pages, audience segments, and report on results.
• Monitor attribution closely, understand the limitations of platform-reported data and triangulate with GA4 and backend revenue data.
• Stay current with the latest platform features, settings, and algorithm updates across Google and Meta, proactively identifying new opportunities and ensuring campaigns don't fall behind the pace of platform change.

Cross-Brand Coordination

• Manage budgets across all six brands simultaneously, allocating spend dynamically based on performance, seasonality, and promotional calendars.