Senior Copywriter

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

We're looking for a thoughtful, versatile Senior Copywriter to join our Marketing Department. This role will craft and contribute to a wide range of content, from short-form copy driving engagement and acquisition to longer-form brand-building and cross-functional work.

The primary audience is patients and families affected by eating disorders, requiring exceptional sensitivity. You understand that in this space, "conversion" is a life-saving connection to care. You can balance a compelling call to action with the empathy and nuance required for vulnerable families, distilling complex clinical ideas into accessible language that educates, supports, and builds trust.

This is an ideal opportunity for a writer who thrives at the intersection of performance marketing and mission-driven storytelling, and who is excited to flex across formats, audiences, and intent.

Responsibilities

• Write compelling, conversion-focused copy for a number of different channels and audiences, including paid digital ads (SEM, Meta), landing pages, and other touchpoints of the acquisition funnel.

• Collaborate with the Social Media Manager to craft organic social media copy across platforms.

• Craft scripts for paid and organic videos, podcasts, and other recorded content

• Develop longer-form and brand-building content, such as website copy, email campaigns and lifecycle communications, educational and resource-driven content for patients and families.

• Support internal and cross-functional content needs, including decks, one-pagers, and product and feature messaging.

• Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including contributing to A/B testing and using performance data, user insights, and audience research.

• Translate clinical and healthcare concepts into clear, accessible, and emotionally resonant language for a wide variety of audiences.

• Ensure brand voice consistency across channels while adapting tone for different platforms, formats, and audiences.

• Support broader marketing campaigns, product launches, and content initiatives.

• Partner with Legal and Clinical teams to ensure all copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (e.g., HIPAA).

• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.

• 5+ years of professional copywriting experience.

• Demonstrated success writing both short-form, conversion-focused copy and longer-form content.

• Experience with paid advertising copy (Google/SEM and Meta required).

• Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing.

• Ability to write with empathy and nuance, especially around sensitive topics.

• Proven ability to adapt writing style across formats,