Principal Product Content Strategist – Growth & Conversion

Hiring Principal  Product Content Strategist, Growth & Conversion to join our Global Product Design Org.

Location: Dublin Office based - 3 days weekly (Ballycoolin Business Park, Dublin 15)
 

Please attach link to portfolio on CV.

About Gen:

At Gen, our mission is to create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives. Dual-headquartered in Tempe, Arizona and Prague, Czech Republic, Gen powers Digital Freedom for nearly 500 million users in more than 150 countries through our trusted brands, including Norton, Avast, LifeLock, and MoneyLion. We serve Gen D — Generation Digital — by delivering award-winning products in cybersecurity, identity protection, online privacy, and financial wellness. We think big, innovate boldly, and operate with a shared commitment to create meaningful impact for our customers, communities, and each other.

Gen is a global leader in consumer cyber safety. Norton 360 is our flagship subscription product and one of the world’s most trusted online protection brands.

Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work

Our hybrid work modelgives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work. This in-person time helps us collaborate effectively, move quickly, and stay closely aligned across Product, Design, CX, and broader business teams, while still giving you the flexibility to do your best work.

How we work

This role follows a hybrid model (2-3 days in Prague office ) You’ll get the best of both worlds: creative in-person collaboration and the flexibility to focus when you need it.

About the role

We’re growing a new Content Centre of Excellence in Dublin. With one Principal already in place, we’re now hiring two additional Principal-level content strategists to help shape and scale this capability. These are high-impact roles that will set the standards, raise the quality bar, and embed content as a strategic force across the organisation.

This role sits within Gen’s Product Design organization, not Marketing. We’re looking for a strategic UX writer/content strategist who designs and optimizes acquisition and conversion experiences inside the product — not someone focused on campaigns, media, or advertising. You’ll help shape how customers understand and choose Norton’s products across the full user journey, working closely with designers, product managers, and researchers. If you think in user journeys, experiments, clarity, and product outcomes rather than campaigns, this role is a strong match.

Gen is home to some of the most recognized names in consumer cybersecurity, including Norton and LifeLock. We’re looking for a Senior Growth Content Strategist to shape how millions of customers engage and convert on our sites by elevating the voice, storytelling, and performance of every interaction.

This isn’t only about writing; it’s about designing content strategies that fuel acquisition, drive performance, build trust, and convert into action. You’ll bring creativity, experimentation, data-driven insight and a deep understanding of digital behavior to help scale Gen’s digital presence into a best-in-class growth engineer.

Objectives

• Lead growth content strategy: Own the editorial and messaging approach for some of Gen’s acquisition channels, ensuring every word drives clarity, trust, and conversion.

• Create high-converting copy: Write and edit compelling content for landing pages, product launches, special campaigns, and evergreen site experiences that generate traffic and customer acquisition across brands like Norton and LifeLock.

• Drive performance with data: Partner with SEO, growth marketing, and analytics teams to design content that ranks, performs, and converts across global audiences.

• Experiment and optimize: Run A/B tests and content experiments, using insights to refine messaging, CTAs, and user journeys for measurable impact.

• Collaborate for impact: Work closely with project managers, designers, and marketers to deliver content that aligns with both customer needs and business goals.

• Champion the brand voice: Ensure all acquisition content reflects the trusted, approachable, and innovative identity of Gen and its portfolio o