Sr. CRM Analyst - Remote

MINT MOBILE is seeking a talented Sr. CRM Analyst to join the Marketing Team! Individual reports to Sr. Director of CRM.  Role is remote; must reside in the United States.

ABOUT THE ROLE

This newly created role will report to the Sr. Director of CRM and will help build personalized recommendations/experiences for customers. You are an organized and innovative individual to be the subject matter expert on customer campaign targeting, analytics, and automation. In this role, you will help drive customer lifetime value through campaign segmentation, risk-level assessment, offer allocation, predictive models, and NBE (next-best-everything) algorithm enhancements.

Your usual day of awesomeness includes:  

• Create overall thinking and approach to customer segmentation/personalization through dynamic testing of the optimal marketing channel, timing, content and offers. 
• Build customers level business goals to drive renewal rate and revenue growth. 
• Interface with industry to bring new technology, best practices, opportunities & approaches
• Set up an automated, daily process for activating personalized recommendations. (provided by 3rd Party Decision Engine, Next-Best-Everything tools, etc.)
• Validates AI Decision Engine tool performance reporting against customers single source of truth
• Provide ongoing monitoring and technical troubleshooting support to help fix pipeline errors and valid results.
• Analyze the performance of marketing strategies and other data sets to drive optimizations.
• Deliver innovative and data-driven marketing insights to help inform integrated approaches.
• Inform and help develop predictive models, machine learning and AI techniques to improve key processes across our business.
• Regularly deliver analytics, and provide meaningful insights and actionable recommendations.
• Maintain and improve upon full-funnel customer journey analytics (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization).
• Presentation skills to clearly communicate arguments, insights, and recommendations to marketing leaders.
• Exemplify experience working with both technical and business teams (Data Science, Business Intelligence, and Engineering) in order to build the key deliverables and to provide an integrated point of view. 

WHAT YOU BRING

• At least 3-5 years of relevant experience in CRM or similar analytical role is required.
• Bachelor’s degree is required. An advanced degree is preferred. 
• Technical skills in data querying, exploration, and analysis through different platforms and technologies (e.g. SQL, Excel, Tableau, R, Python). 
• Strong analytical background, excellent problem-solving skills, and experience with CRM & CDP platforms. 
• Experience with MarTech effort to ensure CRM projects are prioritized and delivered. Familiar with campaign management tools (Braze is ideal, but not required)
• Familiar with CRM consumer journey and customer retention 
• Ability to identify opportunities for CRM optimization and customer segmentation.
• Passionate about learning, problem-solving, and leveraging data to inform how integrated marketing campaigns are deployed across channels to drive key business outcomes.
• Understanding of a marketing funnel and how to align campaign strategies with customer journeys. 
• Good initiator with a natural curiosity of how things work and intuition on "why"/"how" we can improve. 
• Organized, with an innate attention to detail, and can execute tasks efficiently and effectively. 
• Comfort operating independently in a fast-paced environment and pushing through ambiguity. 
• Ability to manage multiple analytics projects and work streams. 
• Brings a commitment and enthusiasm to work within a dynamic organization.

WE ARE MINT MOBILE

We connect people to what’s most important in their lives: Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer. Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer. 

We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice. Expect to spend your time contributing to projects that really matter. We obsess over the employee exper