Group Marketing Manager - TAVI

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

US Group Marketing Manager - TAVI

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.

As the Group Marketing Manager - TAVI, located in Santa Clara, CA or Plymouth, MN, you will be responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment.

What You’ll Work On

The US TAVI Group Manager is the core marketing owner and driver of the success for the Abbott, Structural Heart, TAVI portfolio. This is a general management and team leadership role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction. 

The US TAVI Group Manager shall maintain US product/ solutions/ clinical applications expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The US TAVI Group Manager shall provide on-going support of new product/ solutions/ clinical applications development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

This role will be one of three group managers in our Structural Heart portfolio representing our key focus areas in TAVI, Mitral and Tricuspid Thereapies, and Surgical Solutions.  This role will be expected to collaborate effectively with these functions to identify synergies, best practices and elevation of the marketing teams output and effectiveness.  In addition, this role will need to collaborate with our TAVI Global Marketing teams to execute on global initiatives and messaging while influencing the global message as the largest stakeholder in the global TAVI opportunity.

The US TAVI Group Manager will ultimately be responsible for creating demand for ABT TAVI products and creating tools to support the annual US Commercial sales plan.  The marketing plan includes, but is not limited to, the following areas of responsibilities:

• Implementation of strategy, scope, process and programs related to creating demand for the Division's products within assigned market segment.
• Providing significant and positive impact to short-term, mid-range and long-term organizational goals.
• Demonstrating continual improvement in product/system development and commercial-related matters.
• Business expansion, competition and positioning, scientific and promotional tool creation, internal communication, external communication and product definition.
• Serve as the subject matter expert (SME) and primary interface for internal and external customers and partners.