Jobs and Careers

Strategic Forecasting & Marketing Effectiveness Manager

Germanyfull_timeVerifiedPosted 18 Jul 2026

About the role

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Your Role

In this position, you are responsible for strategic foresight on market, category, and consumer trends and for translating future scenarios into robust volume and planning assumptions. At the same time, you lead the Marketing Effectiveness agenda with the objective of data-driven optimization of marketing investments and maximizing sustainable business impact.

Your Responsibilities:

Develop forward-looking market, category, and consumer insights to guide mid- and long-term business strategy
Build and refine forecasting models and scenarios, integrating trends, disruptions, and structural changes
Drive demand and volume planning assumptions in close collaboration with Demand Planning and Finance
Lead the marketing effectiveness agenda, using ROI, performance analytics, and MMM insights
Define and implement KPIs, ROI frameworks, and data-driven decision principles
Translate complex analyses into clear, actionable recommendations for senior stakeholders
Partner cross-functionally with Marketing, Sales, Finance, and Key Account Management to improve decision-making

Act as a strategic insights partner, aligning teams around market dynamics and business priorities

Your Profile:

Solid professional experience (3-4 yrs) in data driven business analysis in Business Intelligence, Market Research, or Consumer Insights, ideally within FMCG or Food & Beverage
University degree in Business, Economics, Marketing, or a comparable field
Experience working with market research and retail data (e.g. NielsenIQ, Circana, CGA, YouGov)
Outstanding analytical skills and very good knowledge of Excel, PowerPoint, and Power BI (AI know-how is an advantage)
Strong understanding of consumer and shopper behavior and brand growth
Structured, independent, and results-oriented working style
Channel and customer market structure knowledge is beneficial (On & Off trade)
Strong listening, presentation & storytelling skills