Marketing Insights Researcher - Large Advertisers and Agency Partners

Our team is seeking a Marketing Insights Researcher to support the Global Audience Marketing (GAM) team of the Business Marketing Group (BMG). We are looking for a strategic thought leader who can translate audience understanding into strategic implications for BMG leadership. In this role, you will lead efforts to understand the audience landscape by designing and executing quantitative and qualitative research, with a focus on the ecosystem of large advertisers and agencies. You will translate the findings on audience needs and preferences to identify strategic opportunities, influence the group’s strategic direction, inform the development and execution of strategic marketing initiatives, and measure the impact of these marketing efforts.Marketing Insights Researcher - Large Advertisers and Agency Partners Responsibilities

• Develop the learning agendas for the audience ecosystem of large advertisers and agencies to inform strategy development and to support progress on business goals
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing strategies, campaign development, product development, retail/channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization
• Collaborate with cross-functional teams to define requirements, scope, deliverables and goals

Minimum Qualifications

• Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the capacity to apply them in a business context to drive decision-making and raise salience of new opportunities
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic skills: Adept at navigating ambiguity, identifying strategic problems to solve, setting priorities, and driving learning agendas with minimal guidance
• Influencing skills: Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Preferred Qualifications

• 7+ years research experience
• 3+ years experience working in the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$१,३८,०००/year to $१,८८,०००/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice