Graduate Resident Advisor - Residential Education Marketing and Social Media

 The Graduate Resident Advisor (GRA) is a live-in graduate student staff member within The New School residence halls that shares in the comprehensive development and management of the Residential Education program for approximately 2,000 on-campus students and supports the mission of The New School. 
 

The Graduate Resident Advisor of Marketing & Social media will report up to and assist the Coordinator of Outreach and Communication to not only assist with running a residential community of approximately 200-700 students,  but also serve in the Visibility, Innovation, Branding and Engagement committee. The GRA of Marketing & Communication will assist with the implementation of the residential curriculum, managing the department email, the department social media, departmental operations, and other duties. This role works in conjunction with a team of other Resident Directors and Graduate Resident Advisors across campus to provide a holistic residential student experience. 

Finally, this position will serve in an on-call rotation within the department of Residential Education along with other GRAs. This is a part-time, 10-month, live-on position, requiring 20 working office hours to be worked regularly per week spread across Monday-Friday, not including on-call responsibilities. This position serves on-call, and some evening and weekend hours will be expected, especially at certain times such as opening, closing and training. 

In addition to the duties and responsibilities outlined, this position will include up to 10 of the required 20 weekly hours serving in a designated residence hall.In this capacity, this role  will assist with a standardized set of operational tasks, which will be established and communicated at the beginning of each semester. These responsibilities are intended to support the effective operation of the residence hall and may vary based on departmental needs.

The GRA appointment is for the 2026-2027 academic year.

RESPONSIBILITIES

Residential Education

• Support  the development, marketing, implementation, management, and assessment of student engagement and community development initiatives utilizing a residential curricular approach grounded in student development theory. 

• Help manage and grow the department’s social media presence across platforms including Instagram, TikTok, X, and Facebook.

• Develop digital content and campaigns to highlight student life, events, and initiatives.

• Design promotional materials using tools like Canva, Photoshop, or Adobe Suite to support community events, operational updates, and special programs.

• Track engagement metrics and assist in refining content strategy to enhance visibility and connection with students.

• Support the planning and promotion of student events aligned with the Residential Education curriculum.

• Collaborate with other departments across the university through the Student & Campus Life co-curriculum. 

• Track engagement of residential students and RA programming to ensure the needs of the community are met. 

• Serve as a role model for peer leaders and help bring energy and creativity to community-building efforts.

• Maintain a consistent level of visibility within the assigned community and keep routine verbal and visual contact with RAs and residents within the area of responsibility. 

• Serve as an active member of the V.I.B.E committee which creates marketing materials for the Department of Residential Education and hosts staff appreciation events.

Departmental Operations

• Serve in an on-call rotation and respond to student incidents as needed. 

• Assist in facilitating the operational aspects of residence hall openings and closings. 

• Participate in weekly department-wide staff meetings, weekly building staff meetings, and one-on-one with supervisor. 

• Participate in departmental events and processes such as Opening/Welcome Week, Family Weekend, student and professional staff recruitment, selection and training, residence hall tours, Admitted Students Days, Open Houses, housing selection, census implementation, room changes and any other events that may arise. 

• Serve as an active member of the V.I.B.E committee which creates marketing materials for the Department of Residential Education and hosts staff appreciation events.

MINIMUM QUALIFICATIONS