Sr. Public Relations Manager

.DAP is seeking a Senior Public Relations Manager to develop and execute innovative communication strategies that align with our business goals. The role involves cultivating strong relationships with media professionals, crafting compelling content, and ensuring successful integration with broader marketing plans. You will manage media relations, spearhead the communication plans of new product innovations, and generate detailed performance reports to refine strategies. Strong organizational skills, strategic vision, and the ability to build valuable relationships are key. Experience in the construction or consumer products industry is preferred but not required. Join us to elevate our brand's reputation and engage diverse audiences with impactful communication.

Responsibilities:

Strategy and Planning:

• Develop and execute PR strategies that are carefully aligned with the company's business goals and objectives. This includes defining target audiences, creating impactful key messages, and choosing the most appropriate communication channels to ensure maximum reach and effectiveness.
• Work in close collaboration with the product and brand marketing teams to ensure PR efforts seamlessly integrate with comprehensive marketing communication plans.
• Research and propose creative and innovative approaches to engaging a diverse audience, including both construction professionals and DIY enthusiasts, ensuring inclusivity and relevance across all initiatives.

Media Relations: 

• You will take on the responsibility of establishing and nurturing relationships with journalists, editors, influencers, and thought leaders. This includes identifying the most relevant contacts, effectively pitching compelling stories, and securing valuable media opportunities.
• The role requires proficiency in recognizing and engaging with key individuals to enhance the brand's reputation through strategic media placements. Additionally, a comprehensive understanding of social media platforms and their influence on public perception is essential.

Creating Compelling Content: 

• Crafting compelling content and messaging for both internal and external audiences is a key focus. This includes developing press releases, talking points, speeches, pitches, and other vital communication materials.

Analysis and Reporting: 

• Monitor media coverage, evaluate PR performance, and generate quarterly detailed reports to measure effectiveness.
• Utilize analytical insights and stay informed on industry trends to shape and refine PR strategies effectively.

Skills and Qualifications

Organizational Excellence: Demonstrated ability to manage multiple time-sensitive projects effectively through exceptional organizational and time management skills. 

Industry Knowledge (Preferred): Familiarity with the construction industry and consumer products is highly desirable.

Strategic Vision: Skilled in analyzing media landscapes and adjusting strategies to align with evolving trends and opportunities.

Relationship Builder: Proven interpersonal skills to foster and strengthen connections with media outlets and key stakeholders.

Media Event Management: On occasion, your responsibilities may include spearheading media events that align with the DAP brand’s initiatives and programs. This entails recognizing event opportunities, creating detailed event plans, and overseeing event logistics efficiently alongside the brand marketing team.

Leadership Traits

• Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily. 
• Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything. 
• Strategic Agility:      See ahead clearly and can anticipate future consequences and trends.  Is future oriented and offers broad knowledge and perspective.      Can scenario plan possibilities and outcomes.  
• Leadership:      Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace. 
• Create New & Different: Ability to recognize the next great