Sr. Manager, Marketplace

Competencies

Be AccountableBuild Talent (Empower People)Center the Consumer (Inspire Purpose)Collaborate Inclusively (Empower People)Communicate Effectively (Drive Performance)Deliver Results (Drive Performance)Drive Improvement (Enhance Process)Make Data-Driven Decisions (Enhance Process)Think Strategically (Inspire Purpose)

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As a senior leader within the E-commerce department, the Senior Manager Marketplace (Partner Program) is responsible for setting the strategic direction and driving the execution of the EMEA marketplace program across 20 markets. This role plays a critical part in shaping the future of the brand’s digital commerce ecosystem, ensuring seamless integration with our wholesale accounts and synergy between the owned and operated brand sites and third-party marketplace platforms. Reporting directly to the Director of E-commerce, the Head of Marketplace will provide visionary leadership, influence cross-functional stakeholders, and ensure commercial alignment across digital and wholesale channels. Given the hybrid business model, this role requires close collaboration with the wholesale team to ensure a unified approach to key and strategic accounts, maximizing growth and brand equity across all digital touchpoints. The role also includes managing and developing a high-performing team.

Your Impact

• Define and execute the EMEA marketplace strategy across 20+ markets, ensuring alignment with regional goals.
• Identify and onboard new marketplace partners and platforms to expand reach and revenue.
• Develop business cases for new market entries and platform expansions.
• Build and manage strong relationships with third-party sellers and marketplace partners.
• Oversee partner performance, ensuring compliance with brand standards and commercial targets.
• Own the P&L for the marketplace channel, driving revenue, margin, and operational efficiency.
• Monitor and analyze KPIs, providing regular reporting and actionable insights to senior leadership.
• Optimize partner onboarding, product assortment, pricing, and promotional strategies.
• Lead, mentor, and develop a team of two marketplace specialists.
• Foster a high-performance culture focused on innovation, agility, and results.
• Collaborate with logistics, customer service, and tech teams to ensure operational excellence.
• Work closely and lead cross functional effort with the merchandising, planning, marketing and supply chain teams to ensure a cohesive customer journey.
• Partner with product and tech teams to enhance marketplace capabilities and integrations.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or a related field.
• 8-10 years of experience in E-commerce, with at least 5 years in a marketplace leadership role.
• Proven track record of scaling marketplace operations across multiple markets.
• Strong commercial acumen with experience managing P&L and driving revenue growth.
• Excellent stakeholder management and communication skills.
• Experience working in a fast-paced, matrixed, and international environment.
• Strong analytical mindset with proficiency in marketplace analytics and tools.
• Proven leadership abilities and 3-5 years of team management including experience with training and/or coaching, delivering feedback, goal setting, and performance evaluation.
• Excellent verbal, written, and interpersonal communication skills including the ability to summarize, present information and influence various levels within the organization.
• Ability to excel in a fast-paced team environment, adapt to shiftin