Senior Director of Brand Advancement - Content Development

OBJECTIVE | Strengthen Tri Delta’s brand and positioning through the development and delivery of content across a variety of mediums and platforms.

KEY RESPONSIBILITIES 

• Lead, promote and strengthen Tri Delta’s brand and positioning in all content development and marketing efforts.
• Lead, motivate, mentor, and grow the content development team to ensure they succeed in creating engaging content.
• Collaborate with leadership across the Enterprise to establish new written, digital, and visual marketing strategies in support of the Enterprise Strategic Plan.
• Manage the content creation and strategic direction of The Trident.
• Build and engage capacity in content development for traditional and digital marketing and communications channels.
• Collaborate on the content calendar to manage content and plan specific, timely marketing campaigns.
• Analyze and report on campaign performance, including presenting outcomes to leadership and concise reporting to stakeholders.
• Analyze results against key performance indicators and conversion goals.
• Identify emerging marketing technologies and content opportunities to drive a continuous cycle of innovation and improve/sustain Tri Delta’s brand reputation.  Contribute to ideation and strategy to help ensure ways for Tri Delta to be an early innovator on emerging platforms and abreast of the latest trends.