Sales Manager - Sponsorships & Exhibition for Newtopia Now (Natural Products Expo)

Company Description

About Informa Markets:

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa Markets connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets. Our platforms help businesses meet, discover products, trade and grow through major exhibitions, virtual events, online marketplaces, specialist content and data services.

Home (informamarkets.com)

About Newtopia Now:

The Newtopia Now experience is designed for natural and organic buyers to discover their next best-selling conscious products through facilitated connections, deepened relationships, and actionable and inspiring content. The event, Newtopia Now, is designed to provide more opportunities for brands to meaningfully participate, regardless of where they are in their lifecycle. Newtopia Now will offer curated matchmaking within a diverse community of buyers, brands and partners; increased avenues for new and emerging brands to participate; imaginative new product discovery opportunities; and the chance for industry leaders to co-create the future of the CPG industry. 

Natural Products Expo East 2023 to end; Newtopia Now starts in 2024 (newhope.com)

Newtopia Now | August 25-28 in Denver, CO (newhope.com)

Job Description

Job Responsibilities:

• **Take a crucial role in the development and launch of Newtopia Now, a new event serving the natural products industry, with the ultimate goal of meeting assigned revenue targets.
• Support sales efforts for the Organic Produce Summit, a recently acquired show in the organic produce space, also responsible for meeting assigned revenue targets.
• **Require 3-7 years of event sales and sales management experience, demonstrating a strong consultative sales approach and understanding of value propositions to cultivate and build two successful events with a sustainable future.
• Report to the Senior Sales Manager overseeing Newtopia Now sales, with a dotted line to the Director of Sales responsible for the Organic Produce Summit and Organic Produce Network.
• Collaborate with the Senior Sales Manager/Director of Sales to develop and execute sales plans, proficient at guiding customers through the sales funnel to conversions and skilled in prospecting and converting new customers.
• Exhibit strong skills in building and managing pipelines, effectively utilizing CRM tools for territory management, pipeline maintenance, and sales forecasting.
• Prepare presentation materials, proposals, contracts, and marketing information, ensuring clear communication with client partners and network audience to identify opportunities, offers, and partnerships that lead to successful sales outcomes.
• Work closely with other sales managers to identify opportunities within the existing customer base to expand presence at each event.
• **Collaborate with internal teams (Sales Operations, Marketing, Content, Sponsorship, Operations, and Marketing Services) to ensure adequate support for events to meet revenue requirements and deliver a positive customer experience.
• Communicate client product and experience feedback internally, contributing to actionable results.
• Manage own expenses and travel, including visits to client accounts and attendance at trade events.

Qualifications

• **Requires a minimum of 3 years of experience in event sales and sales management, demonstrating strong business acumen and professionalism, with a track record of success in fast-paced, dynamic, and evolving environments.
• Entrepreneurial mindset, coupled with excellent skills in all aspects of sales, including prospecting, presenting, negotiating, and closing sales.
• Creative and analytical thinker, with a fast-learning ability, capable of selling based on value rather than price and possessing a deep understanding of consultative selling.
• Exceptional focus and attention to detail, with the ability to internally navigate the organization to obtain necessary support and resources for success.