Senior Manager, Global Marketing (Drunk Elephant)

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

JOB SUMMARY:

 

Leads long‑term product strategy and oversees end‑to‑end global launch execution to drive category growth, brand equity, and commercial success

WHAT YOU WILL DO:

 

Global 3‑Year Product Strategy & Innovation Ownership

• Lead and manage the global 3‑year innovation roadmap and long‑term product marketing strategy
• Translate consumer insights, market dynamics, whitespace analysis, and competitive intelligence into an innovation pipeline
• Partner with Product Development to define the strategic vision for innovation, including unmet consumer needs, claims direction, and category expansion opportunities
• Drive cross‑functional and senior‑leadership alignment on category priorities, investment needs, launch decisions, and strategic planning to support sustainable global growth

 

New Launch Strategy, Development & Execution

• Oversee end‑to‑end global launch development, from NPD brief creation through full campaign execution, ensuring alignment across cross-functional teams
• Prepare and submit NPD product briefs with senior-leadership alignment, defining key messaging, claims, consumer targets, product differentiation, and strategic objectives
• Lead 360° campaign briefings and global GTM kickoffs, ensuring all cross‑functional partners understand the strategy, insights, creative direction, and execution requirements
• Create and manage launch and product dossiers to ensure consistent, accurate, and compelling global messaging
• Partner with Creative on asset menus, shot lists, casting direction, and visual identity, ensuring alignment with product positioning and campaign strategy; attend photo/video shoots as needed
• Ensure on‑time, in‑full delivery of all products, packaging, global toolkits, and launch assets to align with the global marketing calendar and business goals
• Monitor launch KPIs and campaign performance; analyze insights to inform future innovation, messaging, and GTM strategies.

 

Category & Portfolio Leadership

• Lead strategy, performance management, and long‑range planning for key categories to support sustainable global growth
• Guide global assortments, line edits, SKU productivity, and portfolio architecture
• Identify whitespace opportunities, category expansion pathways, and innovation priorities in partnership with Product Development
• Collaborate with regional teams to understand local category dynamics and ensure global strategies flex appropriately across markets and channels

 

Core Product Strategy

• Drive strategic support for core and hero products, including