Head of Sales — North America

Company Description

Blackcrows is an independent ski brand born in Chamonix, built on an uncompromising commitment to performance, identity, and style. We design skis, outerwear, and accessories that merge beauty with efficiency — objects shaped by ski culture and driven by a spirit of freedom and adventure.

With offices in Chamonix, Paris, and Los Angeles, a global distribution network, and own retail flagships in key mountain destinations, blackcrows is at an exciting inflection point: strong brand equity, growing North American traction, and a clear ambition to become the reference premium ski brand in the US and Canadian market. This is a rare opportunity to own that commercial chapter.

Role overview

As Head of Sales – North America, you will be the senior commercial leader for the wholesale channel across the US and Canada. Reporting directly to the CEO, you will own the full commercial wholesale channel spectrum, from commercial strategy setting, to managing the field sales team and agency network, driving key account relationships, and translating blackcrows' brand vision into sustained sell-through and market share growth.

This is a builder's role. You will be expected to operate with a high degree of autonomy, act as the voice of the North American market internally, and bring the discipline, relationships, and energy to unlock the brand's next phase of growth across the region.

Key responsibilities

1. Commercial Strategy & Market Development

• Own and execute the North American wholesale commercial plan, in alignment with the global strategy

• Define seasonal sales targets by channel, account, and region; track performance against plan and adjust course as needed

• Identify white-space opportunities — new accounts, under-served regions, and channel formats — and build the case for investment

• Monitor the competitive landscape and feed market intelligence back to the product, marketing, and leadership teams

2. Field Team & Agency Network Management

• Manage, and develop a network of independent sales representatives and agencies across the US and Canada

• Set clear performance expectations, run regular business reviews, and build a culture of accountability and brand pride within the field team

• Equip reps with the tools, product knowledge, and sales arguments they need to win at retail — including seasonal training, sell-sheets, and on-snow demos

• Manage field team budgets, forecasts, and commission structures in collaboration with Finance.

• Ensure the Black Crows experience — from line presentation to after-sales — is consistently excellent across all touchpoints

3. Key Account Management

• Own the commercial relationship with North America's most strategic wholesale accounts (EVO, REI, Backcountry, Evo, and others)

• Lead seasonal sell-in negotiations; present the line with conviction and secure optimal placement, margin, and assortment depth

• Drive sell-through performance in partnership with retail buyers — leveraging co-op tools, in-store training, and digital support

• Monitor inventory levels and stock-to-sales ratios at key accounts; anticipate risk and act proactively to protect the brand and business

• Deploy and oversee the marketing plan at account level, in close coordination with the North American marketing team.

4. Brand & Events

• Act as a brand ambassador: live and breathe the Black Crows ethos and represent it with credibility in the ski and outdoor community

• Support the planning and execution of on-snow demos, trade shows and consumer events to drive brand visibility and partner engagement

• Work closely with the marketing team on influencer, athlete, and retail seeding initiatives relevant to the North American market.

5. Internal Collaboration & Reporting

• Serve as the primary interface between the North American market and HQ — translating market realities into actionable insights for product, marketing, and operations teams

• Collaborate with Finance on commission tracking, cash collection, and P&L rep