Senior Product Manager of Revenue Product

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Senior Product Manager of Revenue Product will lead the strategy and execution of our monetization initiatives. This individual will work closely with sales, leadership, and technical teams to propose, develop, and implement cutting-edge programmatic solutions, build audience solutions, and foster ad innovation that meets the needs of our advertisers and aligns with our overall business objectives. We’re seeking a technically adept product leader with a track record of cross-functional collaboration, ad tech innovation, and data-driven iteration—someone who can translate complex challenges into high-impact, scalable solutions.
RESPONSIBILITIES:
• Develop and implement strategic plans for programmatic advertising, focusing on innovative solutions, 1st party data utilization, and revenue-generating initiatives.
• Own the roadmap of new programmatic solutions, data-driven audience products, and ad innovations tailored to meet the needs of advertisers while balancing long-term goals with short-term revenue demands.
• Establish metrics and KPIs to measure the effectiveness of revenue initiatives, analyze performance data, and provide insights to optimize future strategies.
• Lead the full product lifecycle—from ideation, design, and requirements definition, through to delivery—collaborating with Engineering, Operations, and other teams across the organization. Communicate a clear set of consumer needs at all times to drive key trade-offs.
• Collaborate with sales and leadership teams to understand client needs, provide product expertise, and support the development of tailored solutions.
• Communicate regularly with stakeholders, including senior management, sales leadership, and external partners, to provide updates on product initiatives, performance, and strategic direction.
MINIMUM QUALIFICATIONS:
• 5-8+ years of relevant experience in product management
• Experience in a technical role focused on programmatic, digital advertising products, or ad audience targeting
• Demonstrated success in driving innovation, product growth, and delivering high-quality user experiences with a user-centric and data-driven approach. Ability to understand user needs and find simple and creative ways to solve them.
• A proven history of successfully delivering products from concept to launch.
• Ability to prioritize competing opportunities, drive detailed trade-offs over the product lifecycle, manage conflict, and articulate the rationale behind decisions.
• Experience collaborating with cross-functional teams and navigating highly complex cross-functional projects end-to-end. Ability to influence and drive decisions in ambiguous situations.
• Exceptional oral and written communication skills with both business and technical teams.
• Bachelor's Degree in Computer Science, Technology, Business, or a related field.
PREFERRED QUALIFICATIONS:
• Knowledge of openRTB, header bidding, Prebid, Google Ad Manager, SSPs, DSPs, DMPs, cleanrooms, and other modern digital advertising technology and methodologies.
• General understanding of deterministic, audience segmentation, contextual signals, and standard taxonomies as well as their use by advertisers to achieve full-funnel outcomes (awareness, intent lift, performance).
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The annualized base salary for this role will range