Media Supervisor, Digital
Horizon MediaAbout the role
Job Description
Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
Media Negotiating & Buying – 5%
- Oversee RFP creation and review of partners/site responses, act of point of escalation for partner negotiations
- Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
- Act as a resource for team as they work through the planning process
- Spearhead collaboration with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
- Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments, ensuring strategic alignment with digital tactics
Digital Media Strategy – 30%
- Develop and articulate media strategies as it pertains to digital planning and buying, set the team up for success to build tactical plans
- Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Lead brainstorms to kickoff plan & consideration set development with intention of bringing great ideas to life
- Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams
- Oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Campaign Management & Execution – 10%
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
- Provide final sign off on specs documents and confirm all materials are received from creative agency
- Ensure that all execution and campaign post launch information are compiled in a timely fashion
- Act as resource for junior team members on post campaign reconciliation and billing
Reporting & Analysis – 10%
- Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
- Coach junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy
Relationship Management – 20%
- Recommend solutions to problems proactively for direct team and other Horizon Next departments
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
Team Management and Delegation – 25%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance,
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