Senior Specialist of Market Insight

About Us:  

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. 

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.  

Overview: 

The Senior Specialist, Marketing & Consumer Insights will support marketing decision-making by delivering actionable insights on industry trends, customer behavior, and marketing effectiveness. This role focuses on analyzing internal and external data, building dashboards and reports, and translating findings into clear insights that help marketing teams evaluate performance, refine messaging, and prioritize investments. The ideal candidate is analytically strong, detail-oriented, and comfortable working with imperfect, multi-source data in a fast-paced consumer electronics environment.

Key Responsibilities: 

• Track, synthesize, and interpret industry trends, category dynamics, and third-party market data to inform marketing strategy and positioning.
• Identify, evaluate, and leverage external data sources and market reports to support planning, forecasting, and competitive understanding.
• Design and conduct customer research and analysis, including surveys, segmentation, and behavioral insights, to understand purchase drivers and brand perception.
• Evaluate the impact of marketing activities across channels on outcomes such as sales, search demand, clicks, brand awareness, consideration, and brand image.
• Perform directional marketing measurement analyses (e.g., correlation, pre/post, exposed vs unexposed comparisons) to assess effectiveness.
• Build and maintain dashboards and recurring reports tracking key marketing and brand KPIs.
• Synthesize data into clear insights and recommendations for marketing and product marketing stakeholders.
• Partner cross-functionally with Product and Sales teams to source relevant data, align on definitions, and deliver insights that inform product decisions, go-to-market strategy, and marketing effectiveness.

Requirements

Qualifications:

• 5+ years of experience in marketing insights, consumer insights, market intelligence, or related roles within consumer electronics or consumer technology.
• Strong experience working with industry data, market reports, and third-party research providers.
• Hands-on experience analyzing customer survey data and behavioral data to inform marketing strategy.
• Ability to evaluate marketing effectiveness across channels, including impact on sales, search, engagement, and brand metrics.
• Strong analytical skills with proficiency working in Excel/Google Sheets, BI tools, and multi-source datasets.
• Experience creating dashboards and reports while maintaining a strong focus on insights and implications.
• Comfort working with imperfect data and clearly communicating assumptions and limitations.
• Excellent communication skills with the ability to present insights to non-technical stakeholders.

Benefits

Salary Range: $90,000 - $130,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)  
• Contributions to 401k funds 
• 15 days accrued vacation 
• 11 paid holidays 
• Bi-annual pay increases 
• Health and wellness benefits, including free gym membership 
• Quarterly team-building events 
• Free lunch Friday 

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, co