SVP, Cards Acquisitions Strategy & Analytics Group Manager (Hybrid)

This role is a part of Cards Acquisitions Analytics team within the larger US Personal Banking Analytics organization. Citi US Cards offers a suite of proprietary and co-branded credit cards through multiple channels. The Senior Vice President will lead design of offers and testing strategies, customer valuations, business proposals on segment expansions and development of short and long term acquisition strategies in partnership with Product, Risk, Finance and Marketing teams as well as performance analytics for direct mail campaigns.

Key Responsibilities:  

·       Lead offer analytics, customer valuations and campaign analytics team for credit card acquisitions 

·       Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test and learn  

·       Lead cross channel marketing investment optimization through cross channel synergies and drive marketing efficiencies  

·       Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking  

·       End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendations 

·       Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization 

·       Be accountable for audit and control requirements 

Qualifications: 

·       Graduate level degree preferred with background in Statistics, Economics, Business,