Director, Customer Marketing - Small Store

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. 

What You’ll Do For Us

• Lead customer marketing for assigned customer 

• Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team 

• Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms 

• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment 

• Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing 

• Focus on long term (3-5 year) market and customer marketing platforms 

Qualifications & Requirements 

• Bachelor’s degree required; MBA or other graduate degree preferred

• 5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred

• Experience leading and being a part of cross-functional teams 

• Customer Marketing Experience  

• Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability 

• Selling experience and collaborating for value 

• Significant customer marketing and business analytics 

• Financial Management Experience 

• Significant Creative Experience inclusive of working with or for creative shopper agencies 

• Digital & Social Knowledge & Experience inclusive of customer media platforms 

Work Focus 

• Inspire customer to engage in compelling and irresistible customer marketing platforms 

• Senior level Customer Management Skills 

• Experience building, monitoring and implementing sales and marketing plans across customer 

• Advanced Strategic and Creative Thinking  

• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results  

• Previous Customer/Shopper/Region/Channel Management experience  

• Demonstrated personal influencing ability 

Communication Focus  

• This role will predominantly communicate with the customer leadership and bottler

• Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections and IMX and then inspire our customers and system (i.e. OU’s, Bottlers and Customers) with our category platforms 

• Predominantly shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives 

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.

• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day. 

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentation