Marketing Manager I, Oncology - Capabilities & Operations, Congress Team

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Congress Planning, Execution, and Management:

• Own a portfolio of high value oncology congresses; thereby, leading the end-to-end (from initial brief through post-show analysis) congresses within the healthcare/life science vertical.
• Collaborate with the Assets/Brands/Functional Teams to develop congress strategy, identify, and clarify congress goals and objectives; thus, ensuring pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
• Develop and implement Standard Operating Procedures (SOP’s) for High Value Oncology Congresses.
• Conduct post-congress analysis and optimization: Close out all congresses with post-congress surveys, data analysis, and stakeholder reporting. Gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
  •  Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
• Accountable and responsible for congress end-to-end collaborative (internal and external stakeholder) project management plan trackers to ensure beating and meeting key milestones.
• Manage project budgets and track and submit purchase orders as needed.
• Collaborate with internal and external stakeholders (Internal – AbbVie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.), External - (AbbVie Congress & Engagement Vendor Partners).
• Lead the branded/non-branded asset promotional approval process (Veeva) compliantly.
• Cross-functional collaboration: Work closely with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates. Serve as a liaison across business development, asset/brand/function leadership, and marketing, sharing best practices and ensuring alignment of messaging, content, and deliverables.

• Develop and implement SOPs for high value congress engagements.
• Develop and maintain project trackers for coordination of milestones.
• Lead the branded/non-branded asset promotional approval process and ensure firewall compliance.

Vendor Management:

• Design & build exhibits: Partner with AbbVie’s Congress Agency of Record (AOR) and exhibit vendors to create impactful booths. Oversee vendor coordination inclusive of audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services. Bring firsthand booth-build experience from concept through installation and dismantle (I&D).

Lead and Participate in High Performing and Collaborative Teams:

• Promote open and transparent communication to encourage collaboration and feedback across all levels.
• Recognize and celebrate individual and team achievements to boost morale and motivation.
• Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
• Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
• Foster diversity, inclusion, and equitable participation within project teams.
• Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
• Model and reinforce a strong work ethic, positive attitude, and adaptability to change.

Key Stakeholders:

• Oncology Marketing and Sales Teams
• Oncology BU Operation Teams

Qualifications

• Bachelor’s degree required and a minimum of 5 years of congress/events/meeting planning work experience.
• Certified Meeting Planner (CMP), Certif