Senior Director of Internal Communications

Position Summary

 

The Senior Director of Internal Communications will lead the development and execution of internal communications strategies for VF Corporation’s corporate entity. This role is responsible for fostering a unified, informed, and engaged employee culture across VF’s global workforce. The ideal candidate is a strategic thinker, skilled storyteller, and experienced leader who thrives in a dynamic, matrixed environment.

Key Responsibilities

 

Strategic Communications Leadership

·       Develop and implement a comprehensive internal communications strategy aligned with VF’s corporate mission, values, and business priorities.

·       Serve as a trusted advisor to senior executives, including the CEO and Global Leadership Team (GLT) on internal messaging and employee engagement.

·       Partner closely with corporate functions, particularly HR, to ensure consistent and effective messaging across the enterprise.

·       Identify ways to leverage AI tools for increased efficiency and effectiveness of internal communications.

Employee Engagement & Culture

·       Drive initiatives that enhance employee understanding of VF’s corporate strategy, culture, and vision.

·       Lead initiatives that promote employee engagement, recognition, and feedback.

·       Partner with functional teams to support change management, organizational development, and culture-building efforts.

 

Executive Communications

·       Lead the creation and delivery of executive communications, including employee town halls, leadership messages, videos, and organizational updates.

·       Ensure consistency, clarity, and authenticity in messaging from corporate leadership.

Channel Management & Content

·       Oversee internal communication channels (e.g., intranet, email newsletters, digital signage, video content) and ensure they are optimized for reach and impact.

·       Innovate and evolve communication platforms and storytelling strategy to meet the needs of a dynamic, global workforce.

 

Event Management

·       Oversee the planning and execution of quarterly town halls, leadership conversations and annual global leadership conferences.

 

 

Measurement & Insights

·       Establish KPIs and feedback mechanisms to measure the effectiveness of internal communications.

·       Use data and insights to continuously improve communication strategies and tactics.

 

Collaboration & Governance

·       Act as a liaison between corporate and brand communications teams to ensure alignment on enterprise-wide initiatives.

·       Develop governance frameworks and best practices for internal communications across VF.

Qualifications

·       12-15 years of progressive experience in internal communications, preferably within a global, matrixed organization.

·       Proven track record of leading strategic communications at the enterprise level.

·       Exceptional writing, storytelling, and presentation skills.

·       Event Planning experience

·       Strong executive presence and ability to influence senior leaders.

·       Experience managing communications during organizational change, transformation, or crisis.

·       Familiarity with digital communication tools and platforms.

·       Bachelor’s degree in Communications, Journalism, Public Relations, or related field; Master’s degree preferred.

Hiring Range:

$200,448.00 USD - $250,560.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or