Performance Marketing Director

Performance Marketing Director – Global
Location: USA (Remote) / Global, Lisbon or London (Hybrid)
Contract: Permanent

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology. 

About the Role

To support our growth ambitions, Cyncly is seeking a global Performance Marketing Director to lead one of the three pillars within our Integrated Demand team. This is a senior, high-impact role accountable for generating qualified demand at scale through paid channels — including LinkedIn, Meta, Google, and Bing — while leading a global team across Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.
The Performance Marketing Director owns the top of the demand funnel and is responsible for driving leads and pipeline across the full spectrum of our business: from high-velocity Small Business acquisition through to the more complex, multi-stakeholder motions required in Mid-Market and Enterprise. This is not one motion — it is two distinct disciplines that this director must understand deeply and execute with equal rigour.
This role demands someone who is genuinely passionate about performance: someone who moves fluidly between strategic planning and granular detail, and who can both define a global paid media strategy and interrogate the data behind it. Digital savvy is non-negotiable — this person must be at the forefront of today’s B2B digital landscape, with a proven track record and tangible outcomes to demonstrate it.
Working closely with the SVP of eCommerce and other senior stakeholders in our growth investment and M&A areas such as Cyncly Websites, this director plays a central role in a broader commercial transformation: connecting new customer acquisition to long-term growth success and ensuring that the journey from top-of-funnel demand into sustainable business growth is seamless, data-informed, and commercially aligned.
As Cyncly continues its transformation, the ideal candidate combines strategic ambition with hands-on execution — a challenger who questions assumptions, continuously raises the performance bar, and brings both the vision and the rigour to deliver it.

Key Responsibilities

Top-of-Funnel Demand Generation
•    Own global paid media strategy and execution across LinkedIn, Meta, Google, and Bing, accountable for driving qualified top-of-funnel demand into the pipeline.
•    Set channel investment strategy, audience segmentation, and direction across all paid digital programs.
•    Define and own the metrics that matter: CPL, CPA, MQL volume, pipeline contribution, and blended ROAS — tracked rigorously and reported with full transparency.
•    Ensure paid channel activity is tightly integrated with ABM programs, using 6sense intent signals to prioritise spend against in-market accounts.
ABM & Qualification Intelligence
•    Provide strategic direction for the ABM team, ensuring 6sense is fully leveraged for intent-based targeting, account scoring, and dynamic audience segmentation.
•    Oversee the Qualification Intelligence function, which uses 6sense to power conversational email programs — delivering personalised, intent-triggered outreach that engages in-market accounts and converts interest into qualified pipeline.
•    Ensure qualification and engagement strategies are calibrated for different commercial motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and Enterprise accounts.
•    Champion a unified view of account and contact data quality across all demand programs.
 

Growth Marketing & Experimentation
•    Lead a culture of structured experimentation across the Growth Marketing team — designing, running, and scaling tests that uncove