Associate Brand Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Associate Brand Manager

Location: Chicago, IL

Job Type: FT

About the Role:  

 We’re looking for a strategic Associate Brand Manager to contribute to growth in our vapes and edibles portfolio. As the Associate Brand Manager, you’ll support new product launches—from concept through commercialization—collaborating closely with Creative, Insights, Trade, and Analytics teams to deliver impactful campaigns and in-sector innovation. Using performance metrics and trend analysis, you’ll monitor brand performance, category trends, and identify insights to guide strain strategy and broader brand activations. You will collaborate closely with the Digital, Social, and Media teams to optimize our brands’ online and eCommerce presence. In this role, you’ll partner with agencies and field teams to maintain brand integrity, execute against key brand objectives, and bring compelling brand storytelling to life across retail channels.

What You’ll Do: 
In this role, you will contribute to: 
•    Creative Execution: Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches. 
•    Trade & Retail Initiatives: Support retail activations, promotional programs, and communication with field teams. 
•    Budget Management: Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals. 
•    Swag & Merchandising Development: Coordinate the creation and distribution of branded merchandise and point-of-sale materials. 
•    Digital & Social Footprint: Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance. 
•    Category Research & Trend Spotting: Gather and analyze market data to identify emerging trends and inform brand strategies. 

What You’ll Bring:

•    2–3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries(e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.) 
•    Bachelor’s degree in Marketing, Business Administration, or a related discipline 
•    Proficient in digital and social marketing execution, including campaign support, content coordination, and performance measurement 
•    Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post-campaign analyses, and informing strategic decisions 
•    Cross-functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications