Media Measurement Director

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 5, 2026

Shift:

Job Description Summary:

At The Coca Cola Company, we are constantly evolving how we connect with billions of consumers across North America and around the world. As a global leader in beverages and brand-building, we are committed to creating a more innovative, data-powered, and consumer-centric marketing ecosystem—one that fuels growth across our expansive portfolio and empowers our teams to make bold, insight-driven decisions. 

As part of our North America Operating Unit Marketing team, the Media Measurement Director plays a critical role in enabling bestinclass media effectiveness, helping us understand how our investments drive brand strength, consumer engagement, and business growth. In this role, you will shape the approach for how we quantify performance, guide strategy, and drive continuous improvement across the full marketing funnel. 

We are seeking a strategic thinker with a passion for analytics, a deep understanding of media measurement methodologies, and a strong ability to translate insights into action. If you thrive at the intersection of data, creativity, and business impact—and want to influence one of the world’s most iconic marketing engines—this opportunity is designed for you. 

What You’ll Do for Us 

• Develop and own a unified media measurement framework that evaluates the full marketing funnel, ensuring clarity around key performance indicators, success metrics, and campaign effectiveness across all channels. 

• Lead the execution and ongoing evolution of marketing mix modeling programs, collaborating with analytics partners to design studies, validate data, interpret outputs, and communicate implications for budget allocation and strategic decisions. 

• Guide multi-touch attribution approaches for digital marketing, ensuring alignment between attribution insights and broader modeling efforts to drive accurate, future-forward decision making. 

• Implement consistent in-flight and post-campaign measurement processes, ensuring the organization has timely access to dashboards, pacing metrics, test results, and comprehensive postprogram reviews. 

• Consolidate performance data across diverse sources—including media delivery, brand health tracking, sales integration, sentiment, and experiment results—to tell a clear story of marketing effectiveness. 

• Partner closely with Media, Integrated Marketing Experience, and Finance teams to embed measurement into campaign briefing, planning, execution, and business case development. 

• Provide forward-looking scenario modeling or benchmarking to anticipate campaign performance and help shape outcomedriven media strategies. 

• Translate complex analytical results into accessible insights for leaders and cross-functional partners, facilitating discussions that drive learning, clarity, and action. 

• Serve as product owner for marketing performance measurement tools and technologies, aligning with IT and MarTech teams to assess platforms, enhance data integration, and ensure the system supports advanced analytic needs. 

• Champion a testandlearn culture, designing statistically sound experiments—including A/B tests, geo holdouts, and inc