Sr Analyst, Digital Analytics

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

In this position...

There is an opportunity for a Senior Analyst, Digital Analytics to join the Ford E-commerce team and support our digital automobile customer journeys. As a digital analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions. 

To thrive in this position, you will be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions.  If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Although this is a fully remote position, our Senior Analyst, Digital Analytics will need to be availale EST hours  There may also be travel approximately 4X/ year to Dearborn, MI.. 

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.

For our e-commerce analytics program, you will work in an end-to-end Product Management Delivery model with customer-focused business managers, product owners, product designers, data engineers, and software developers to deliver next-gen analytics innovation.

Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our cross functional partners to propose recommendations and present insights to drive the Ford.com business forward.

What you’ll do…

• As an Senior Analyst, Digital Analytics, you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.
• Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes 
• Engage with businesses, and influence their strategic decisions based on analytics insights. 
• Develop a holistic understanding of customer behavior by leveraging behavioral and demographic data to improve digital customer experience and provide insight into key customer segments.
• Utilize offline and online data to understand and report on customer behavior across the ford.com ecosystem
• Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)
• Analyze website traffic and user behavior to identify areas for improvement in the customer journey
• Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.
• Support measurement of A/B and multivariate tests to optimize the website and mobile experiences and increase conversions
• Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders
• Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks
• Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning
• Seek opportunities to improve the reporting processes, data collection, and delivery methods
• Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
• Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis

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