Senior Consultant of Digital CX Strategy (Remote)

Job Description

As part of Epsilon's market-leading Strategic & Insights team, you will contribute and work with Fortune 500 companies, helping them assess and optimize email marketing strategies. You will drive the translation of clients’ business problems into innovative solutions and a broader vision. Using your analytical skills and digital marketing experience, you will help these world-class clients gain unique insights into their overall performance and help them use this insight to drive better marketing ROI. In addition, you will develop, create, and evangelize new and existing email strategy offerings throughout Epsilon.

The ideal candidate for this position will have a combination of interactive direct marketing and quantitative analytical skills, along with proven consulting experience helping clients improve their marketing performance.  This role with have an emphasis on email, but exposure and opportunities to also work within search, social, audience activation, and paid media.

Responsibilities

• Contribute and/or lead client consulting engagements that analyze performance, derive insights and provide recommendations on how to improve email marketing performance.
• Provide quantitative and strategic marketing consulting services to new and existing clients informed by customer insight, research, competitive analysis, industry trends, and analytics
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels and customer touch points
• Perform ongoing marketing program discovery, develop strategies for expansion and optimization across email as well as other digital channels
• Support test design, execution, collect and analyzing data, identify trends and insights to achieve maximum ROI in email initiatives
• Develop close relationships with clients and with internal stakeholders
• Facilitate meetings, working sessions and workshops with sensitivity to client and team needs
• Continually grow understanding and knowledge of client business and their competitive environment; apply learnings in preparing and presenting program recommendations
• Work with industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities
• Influence and develop Epsilon’s consulting approaches and frameworks relative to email
• Brainstorm new and creative growth strategies
• Evaluate emerging trends and technologies. Provide thought leadership and insightful POV’s for Epsilon client and internal communities on multi-channel concepts
• Identify growth opportunities within projects and existing client relationships

Preferred Skills and Experience

• 2-7 years of professional experience
• Experience on client side and/or in a marketing agency or consulting organization
• Successful track record building and delivering email strategies, best practices, and recommendations to internal and/or external stakeholders
• Experience creating and delivering email test plans, as well as making recommendations based on the results
• Expertise with digital user-experience best practices and understanding of creative email best practices
• Experience working on projects across multiple digital channels – social, online media, affiliate, email, SEO/SEM, etc. a strong plus
• Strong quantitative and analytical skills required
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
• Comfortable being the differentiator in the room amongst senior leadership on email initiatives and expertise
• Ability to manage multiple high-priority projects and effectively prioritize tasks
• Proactively drives innovation, is curious, and has a desire to learn
• Degree in an analytical/business/marketing/advertising discipline is ideal, MBA preferred

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees arou