Retail Visual Merchandiser Manager

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

As the Retail Visual Merchandising Manager, you support our consistent brand experience that drives effective merchandise sell-through across all existing and new Stio Mountain Studio™ locations. This role is part art (visual display design & execution) and part science (data driven assortment and display strategy). You are responsible for creating future season assortment & merchandising strategy in collaboration with our product, planning, and retail leadership teams as well as ensuring effective in-season VM execution in stores. You will support current and new store teams in resources for daily standards, training and various projects. You will bring experience in creating engaging training and seasonal direction, including a seasonal planogram & monthly floorset approach to maximize consistency and promote repeat customer visits. You will consolidate and grow resources around consistent brand standards and support the variety of needs within our brick and mortar growth and be excited to jump in and join our retail teams as needed in projects and training support. The responsibilities of this role will continue to evolve with growth ahead for our retail channel and company.

YOUR RESPONSIBILITIES

• Own the retail store assortment recommendations and go-to-market planning process for future season retail product line launches in partnership with our Product, Planning, and retail leadership teams.
• Utilize a data-driven approach to analyze product assortment opportunities and create visual merchandising strategies to support the sell through of the seasonal assortments and buys.
• Utilize a data-driven approach to future season assortment color choices and marry it with your knowledge of industry color trends as well as your vision for complimentary color stories to bring to life a cohesive and effective strategy for store assortments.
• Create and rollout strategic seasonal Plan-o-gram & Floorset calendars and detailed execution documents designed to maximize sell-through while aligning with broader brand & eCommerce channel campaign timing.
• Provide monthly VM direction for store teams utilizing PD priority direction, marketing brief, catalog key stories, inventory position, localized demand, and weather impacts.
• Continuously evolve existing visual merchandising training resources, develop new best practices & resources, ensure effective rollout, and monitor ongoing execution consistency.
• Support training opportunities for Mountain Studio teams, virtual and in-person, collaborating with Retail Inventory & Training Manager to create needed resources
• Own seasonal imagery and product signage program for stores from concept through production and installation.
• Provide visual merchandising direction in response to sell-through or inventory updates when applicable.
• Own new store planning for layout design, fixture & hardware quantities, signage needs, props, and mannequins. Provide budgets, advise on lead-times, and place final orders.
• Support new store project planning and timelines with our merchandising props, window, and in-store signage budgets. In-person new store support within the final 1-2 weeks alongside the new store team to set VM plans and train new team members.
• Support store-specific merchandising & storytelling efforts for our Mountain Studios and Wholesale Outpost partners (with key stakeholders as needed), including VM guidelines, standards, signage placement, one-off challenges per store, and storytelling input. This work is virtual when practical and on-site as needed.
• Ongoing collaboration with Store Managers and store teams, key stakeholders in Marketin