Senior Marketing Manager, Non-Personal Promotion (NPP)

The Senior Marketing Manager, Non-Personal Promotion (NPP) TRUQAP will be responsible for leading execution of HCP

digital and non-personal marketing efforts in the US market. This role will help translate TRUQAP brand strategy into high-

impact omnichannel programs that engage healthcare professionals, support appropriate patient identification, and

strengthen TRUQAP’s position in an increasingly competitive oncology marketplace.

The Senior Marketing Manager will work closely with the broader TRUQAP team and cross-functional partners across

Market Access, Sales, Medical, Regulatory, Legal, Compliance, Insights, Analytics, and agency partners to ensure aligned,

compliant, and effective execution.

This position will report to the US Head of Marketing, TRUQAP, or the designated TRUQAP Brand Marketing Director.

This position is based at our Gaithersburg, MD (Washington DC Metro area), headquarters for our US Oncology and the

Oncology Business Unit. Gaithersburg, MD is one of over 400 sites here at AstraZeneca, providing a collaborative

environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca’s priorities.

The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy.

This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, a full-service

cafeteria, state-of-the-art on-campus Daycare facility, copy center, game rooms, community garden and more! This is

where you’ll find newly designed, activity-based workspaces to suit a variety of working styles while strengthening

collaboration between teams. This modern and vibrant scientific campus is the home of the Oncology Business Unit in the

US.

Main Responsibilities:

• ·Lead implementation of innovative HCP digital and non-personal marketing strategies and programs for TRUQAP in

the US market.

• Support development of HCP campaign strategies with a focus on omnichannel orchestration, audience targeting, sequencing, personalization, and campaign integration across digital channels.
• Manage creative projects, content development, workflow, timelines, and execution with HCP agency and media agency partners.
• Lead implementation of HCP non-personal promotion programs, including digital media, paid search,programmatic, CRM, website optimization, email, and other digital engagement channels as appropriate.
• Manage digital media activations with the media agency of record, ensuring best-in-class media planning, buying, optimization, execution, and performance reporting.
• Partner with Business Insights, Analytics, and media partners to provide a holistic view of media data and campaign performance, helping define clear KPIs across the marketing funnel
• Collaborate within the TRUQAP team and across Market Access, Sales, Medical, Regulatory, Legal, Compliance, Insights, and other cross-functional partners to ensure strategic alignment, maximize synergies with Legal, Regulatory, Medical, and Compliance stakeholders to ensure development and execution of compliant marketing initiatives and promotional materials.
• Effectively manage marketing budget for areas of responsibility, including agency scopes, media spend, project estimates, purchase orders, and budget tracking.
• Assist in the identification, evaluation, and adoption of new partnerships, platforms, technologies, and digital capabilities that can improve HCP engagement and campaign performance.
• Leverage best practices from within the global commercial organization and continually foster learning from industry and outside-of-industry digital marketing practices.
• Contribute to a team culture built on trust, open communication, accountability, curiosity, inclusion, and fun.

Education, Qualifications, Skills and Experience

Essential:

• Bachelor’s Degree in marketing, business, life sciences, healthcare, or a relevant field.
• · 5+ years of healthcare marketing, commercial, digital marketing, media, agency, or related pharmaceutical/biotechnology experience.
• Experience supporting or leading HCP digital marketing, non-personal promotion, omnichannel marketing, media planning, CRM, website, paid search, programmatic, email, or related digital channels.
• Demonstrated ability to execute marketing tactics in a complex, matrixed, regulated environment with strong attention to detail, compliance, timelines, and business impact.
• Experience managing creative agencies, media agencies, project workflows, timelines, budgets, and promotional review processes.
• Strong analytical capability and ability to translate media, campaign, customer, and performa