Managing Director Digital Experience Product Management

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

The Managing Director, Digital Experience Product Management directs a distributed team responsible for delivering on an inspiring vision and strategy that seamlessly connects our guest to travel while accelerating Alaska Airlines and our family of brands towards our strategic objectives. This senior leadership role will establish a long-term digital product strategy that delivers world-class experiences that are the primary driver for demand and revenue generation, self-service, day of travel and loyalty while supporting multiple brands across global markets.

 

This Managing Director leads a digital department which includes product management, digital experience and martech platforms that drive a multi-billion revenue stream as well as self-service and loyalty experiences for all of our guests. The leader will work with multiple business units across the Commercial organization including Marketing, Guest Products, Loyalty, Alliances, Revenue Management, Revenue Strategy, Guest Care, ITS and Airport Operations.

Key Duties

• Develops and executes multi-year multi-brand digital product vision & strategy ensuring it aligns with overall company vision and strategy that accelerates the company toward its objectives.
• Proven ability to define and execute eCommerce strategies that drive revenue, conversion, and guest satisfaction. Deep understanding of airline digital commerce ecosystems, including architecture, checkout optimization, and payment strategies.
• Relentless focus on site and app performance, with a bias for action to eliminate friction and revenue leakage.
• Design and implement the strategy and operating model to support a high-performing digital ecommerce ecosystem – instrumenting the digital storefront, enabling experimentation and driving continuous optimization.
• Champion of 100% self-service experiences. Understand how to leverage AI, automation, and predictive analytics to proactively resolve customer pain points and deflect contacts.
• Partners closely with commercial, operational, engineering and executive leadership to build a well-defined and integrated product roadmap that delivers on the vision.
• Coaches and develops people through ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and functions.
• Influences across company and provides recommendations to executive leaders in order to define the vision, goals, and strategies that will enable AAG to excel as an innovator in the travel industry.
• Ensures resources are matched with product delivery and product sustaining needs.
• Builds and maintains a strong relationship with strategic vendor partners.
• Leads a team based in multiple locations.
• Owns and manages the department budget and allocates resources to deliver business outcomes.
• Owns and manages the product and design budget.
• Develop people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and functions
• Drive effective practices to build a culture of belonging.
• Influence company culture through action, presence, and reinforcement of behaviors 

Job-Specific Experience, Education & Skills

Required

• A minimum 10 years of experience in product management experience with progressively larger scopes of responsibility
• 5 years of people leadership experience
• Bachelor’s degree, or willingness to attain a Bachelor’s degree within six years of start date
• Knowledge and understanding of product-based delivery, platforms as products and agile product development
• Expertise in all aspects of running including product management, product discovery and delivery, product design as well as quantitative and qualitative research
• Experience building multi-year product and design strategy that delivers significant business value while lowering structural costs to the organization through digital channels
• Deep understanding of all aspects of delivering digital solutions through globally sourced, multi-vendor mode
• Proactive leader with a