Sr. Director, North America Marketing Operations

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

As the Sr. Director of Marketing Operations, you will lead and optimize marketing processes and technologies within Lucid Motors. This role demands a seasoned professional with a strategic mindset, complemented by a strong focus on execution. You will be pivotal in delivering innovative and creative solutions to drive marketing efficiency, scalability, and effectiveness across the organization.

Key Responsibilities:

• Develop and execute the overall marketing operations strategy, ensuring alignment with the company's business objectives.
• Oversee and enhance Experiential Marketing, Social Media Marketing, Paid Media, and CRM management, ensuring seamless integration and optimization of our website.
• Provide strategic guidance on marketing technology investments to ensure alignment with business goals, emphasizing practical and measurable outcomes.
• Collaborate with senior leadership to integrate marketing operations into the broader organizational strategy, enhancing end-to-end processes for better efficiency and effectiveness.
• Establish and maintain best practices for campaign execution, lead management, and marketing automation.
• Manage the selection, implementation, and optimization of the marketing technology stack to support diverse marketing functions.
• Foster integration and alignment of marketing systems to enable data-driven decision-making and measurable impact forecasting.
• Stay informed on industry trends and emerging technologies, recommending innovative solutions to enhance marketing operations.
• Implement a robust system for marketing performance measurement, tracking, and reporting to provide insights into key metrics, trends, and opportunities, regularly presenting findings to executive leadership.
• Build, lead, and mentor a high-performing marketing operations team, focusing on strong people leadership and results orientation.
• Develop and maintain strong relationships with key stakeholders to support integrated marketing campaign execution and innovation.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• At least 10 years of proven experience in marketing operations, with significant expertise in process optimization and technology management.
• Strong leadership skills with a proven ability to drive change and influence across cross-functional teams.
• Comprehensive knowledge of marketing automation platforms, CRM systems, and other relevant marketing technologies.
• Highly analytical mindset with the capability to translate data into actionable insights and predict measurable results from specific actions.
• Excellent communication, presentation, and strategic problem-solving skills, with a keen orientation towards results and performance improvement.

Characteristics:

• Innovative thinker with a knack for identifying creative solutions to complex problems.
• Strong organizational skills with an ability to manage multiple priorities in a dynamic, fast-paced environment.
• Ability to act with urgency and a passion for excellence, embodying an ownership mindset.
• Comfortable proposing own solutions and approaches, thriving as a self-starter and avoiding the need for explicit instructions.
• Understands the importance of operating as a key part of the larger Lucid team, facilitating cohesive collaboration and integrated efforts.

                  At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws