Customer Marketing Manager

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

As the Customer Marketing Manager for in store bakery, you will be leading our Customer/Segment Marketing efforts for the assigned segment. This role includes being a key participant in Customer/Segment Marketing activities including the development and execution of customer/segment specific marketing plan, including demand creation efforts. You will also interface and lead cross-functional teams (Product Marketing, Distributor Marketing, Culinary, Sales, R&D, and Finance) on customer/segment specific Marketing initiatives.

This is a hybrid opportunity and would require T-Th in office work at our world headquarters in Buffalo, NY 

Key Accountabilities and Outcomes

For assigned segment:

• Deliver segment growth and financial goals and manage the segment P&L
• Develop segment marketing strategies and support new product innovation platforms, grounded in consumer, customer, and category knowledge
• Lead strategy execution and activation efforts to drive profitable growth for Rich Products and our customers
• Bring marketing programs to life through collaboration with sales, product  & culinary teams, agency partners, and third-party vendors

 

Strategic Planning

• In alignment with Customer Marketing leadership, participate in the development of segment and category strategies and plans including:

• Lead development of strategic plan for the segment
• Lead development of 2-year operating plan for the segment
• Develop and execute the integrated marketing plan for the segment
• Preparation and support for Joint Sales & Marketing planning process
• Collaborate with sales to establish robust customer plans and leverage LAMP and join business planning with select strategic customers; support sales enablement

 

Market Analysis:

• Anticipate, identify, and analyze consumer & customer needs as well as market trends and opportunities to maximize Rich’s competitive position. Develop a keen understanding of the competition, customers and consumers; as well as a complete understanding of the segment and category performance in the market. This includes analysis of multiple data sources. Key activities include:

• Monitor key competitive activity in the segment
• Data analysis to understand segment results and trends, competitive performance, and consumption trends
• Turn data into actionable insights to improve segment performance
• Sales and customer interaction to understand customer needs and opportunities
• Sourcing and sharing competitive intelligence
• Recommend and work with the Research and Insights group to conduct needed marketing research
• Collaborate with product marketing to provide VOCC (Voice of Customer and Consumer) to support new product and Innovation initiatives for segment

 

 

Financial – Demand and P&L Management:

• Bring insight regarding the drivers of segment demand, identify key gaps in demand vs plan through integrated business planning process, develop gap closing plans in conjunction with sales to ensure delivery of the top and bottom line
• Drive improvement in assigned segment P&L’s and complete analyses as required including:

• Review of monthly segment/category P&L’s to manage financial return of the segment
• Measure and analyze financial impact of promotions and demand creation efforts

Knowledge, Skills, and Experience

• Bachelor’s degree in marketing or related field required; MBA a plus
• Minimum 5+ years of experience in a marketing role with a proven track record of results. Foodservice marketing experience, specifically in the food industry, preferred
• Demonstrated financial skills to include solid analytics skills (e.g.; making recommendations, interpretation, opportunities, etc.)
• Solid communication skills to include verbal and written capabilities; strong presentation ability