Public Relations Manager

Great benefits. Competitive pay. We know these are some of the things people look for in a job.

If you’re the kind of person who believes that honoring and empowering our nation’s veterans is more than just a cause — that it’s a calling — then we’re ready to meet you.

When you join Wounded Warrior Project® (WWP), you’re committing to making a difference. We make a commitment to you, too – helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

 

At WWP™, we recognize our mission cannot be accomplished without our talented teammates, which is why we’re proud to offer benefits such as:

·       A flexible hybrid work schedule (three days in the office, two days’ work from home)

·       Full medical, dental, and vision coverage for both teammates AND family members

·       Competitive pay and performance incentives

·       A fun, mission-focused, and collaborative team environment

A mission that matters is just the beginning, so if you’re ready to get started, we’re ready for you.

The Wounded Warrior Project (WWP) Public Relations Manager manages a team of public relations professionals and leads public relations strategies to ensure and maintain a positive public opinion among key WWP audiences. This role will report to the Public Relations Associate Director, working closely with the Communications and Marketing teams, business partners, and external partners to communicate WWP’s impact. The Public Relations Manager will excel in coaching and cultivating a high-performing team, while driving compelling storytelling, earned media, and other strategic communications that position WWP's position as the nation's leading veterans service organization.

 

DUTIES & RESPONSIBILITIES

• Manage, mentor, and develop public relations and thought leadership teammates, fostering a supportive environment that encourages proactive problem-solving and drives individual and team performance toward organizational goals.
• Manage the external communication of WWP programs, priority initiatives, strategic partnerships, and more through the development and implementation of integrated communication plans that leverage earned, shared, owned, paid, and other emerging public relations strategies.
• Lead and ensure the team collaborates with internal teams including, but not limited to, content marketing and social media, marketing, internal communications, and fundraising and program business partners.
• Develop and execute public relations strategies to advance WWP’s thought leadership through earned media, content development, industry influence opportunities, and other tactics.
• Monitor and proactively manage organizational reputation, identifying emerging risks, stakeholder concerns, and opportunities to strengthen trust and credibility.
• Serve as a strategic communications advisor to internal stakeholders, providing counsel on messaging, reputation, stakeholder engagement, and communications implications of business decisions.
• Support the development and ongoing updates of organizational key messages based on evolving strategies and stakeholder feedback.
• Collaborate with the leadership team to prioritize the public relations team’s proactive pitching of news and feature stories highlighting organizational priorities, programs and services, community integrations, strategic partnerships, and warrior and supporter stories.
• Establish and maintain effective working relationships with national, regional, and local media representatives, as well as freelance and nontraditional journalists and media personalities.
• Manage requests for information, interviews, and endorsements about WWP, its executives, experts, and warriors. Ensure subject matter experts are trained and prepared for interviews.
• Work closely with other marketing and communications leaders to develop content strategies that engage key audiences about WWP‘s mission.
• Monitor and measure the effectiveness of earned media and other communications. Prepare reports with performance metrics for leadership to improve effectiveness of messaging and communications plans.
• Source and manage vendors, including but not limited to public relations agencies, newswire services, media monitoring and analytics, and paid media.
• Participate in process improvement activities and on project teams, as appropriate.
• Participate in strategic planning activities and contribute to the development and management of the depart