Market Manager, NY Metro

Position Title: Market Manager, NY Metro

Location: New York, NY, US, Remote

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $106,720.00 to $133,400.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The purpose and accountabilities of this position are to drive PR USA Net Sales performance and execute brand priorities in assigned market through programming, field work and distributor resource deployment. The incumbent is responsible for ensuring all key / brand KPIs are achieved.

Major Responsibilities / Accountabilities            

• Owns
  • Delivers the NNS targets for entire portfolio in the assigned territory (Metro NY On Prem)
  • Manages distributor execution (AVV) within market
  • Manages sales priorities, incentives, and programs to drive agenda for distributor team in line with full year & monthly goals
  • Ensures execution of brand standards through rigorous communication and oversight of distributor partners.
  • Maintains and calls on a focused list of key accounts in line with the expectations set by the State Director to maximize the presence of our entire portfolio
  • Partners with Field Marketing to oversee execution of Local Sponsorships
  • Regular cadence of market visibility working with distributor sales force to “inspect what we expect” ensuring execution and share of mind
  • Drives execution and results through Distributor Sales Team and Overlay Team
  • Co-manages T&E Budget, LMF and A&P budget for the assigned territory and responsibilities

• Supports (With State Director)
  • Monitors competitive pricing to ensure price strategy compliance and recommends further price programming based on ROI and elasticity analysis
  • Provides Forecasting commentary on the portfolio for the assigned territory
  • Provides State Director Monthly commentary on assigned territory
  • Train, motivate & develop distributor sales teams to achieve targets by conducting multiple field work withs weekly
  • Co-manages relationship with key customers
  • Leads all inward market visits with clear communication of timelines and deliverables

• Collaborates (With State Director)
  • Contributor to the development of the market AOP, specifically setting market level priorities, channel plans, KPI/ROI expectations, and developing pricing and A&P/LMF plans
  • Works with distributor leadership and PRUSA commercialization team to create execution plans that deliver against financial objectives, KPIs, and strategic imperatives (with State Director)
  • Conducts analysis of market level data to assess performance and identify business growth opportunities
  • Manages and allocates local resources against market priorities and plans (with Field Marketing Manager)      

Nature & Scope

• Key Metrics:
  • Regularly communicates with key wholesaler stakeholders
  • Participates in conducting formal business reviews with distributor management monthly
  • Achieves all key brand KPIs
• Financial Targets:
  • Delivers NNS targets for territory and key accounts
  • Depletions (# of cases, total increase, target account improvements)
  • Key brand KPIs and distribution goals
• Organizational Context:
  • Reports solid line to State Director
  • Works closely with Field and Brand Marketing Teams
  • Works closely with distributor dedicated sales team, full book team & overlay team