Account Director
Publicis GroupeAbout the role
Company Description
Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore and Shanghai. Our first ad for Levi’s showed a black sheep traveling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.
Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.
https://www.bartleboglehegarty.com
Job Description
The Account Director will work closely with the Business Lead to set the vision for the Pet brands, Milk-Bone, Pup-Peroni and Meow Mix. They will be key in:
- Driving the collaboration and connection of the PSOne interdependent team to deliver against focused objectives.
- Ensuring all work is data-driven at every critical point, the creative work is on strategy and bold, that the work is truly integrated for sustainable and measurable campaigns.
- Identifying the right points and cadence for analysis and optimizations.
- Ensuring the consumer is at the center of every conversation – strategy, creative, media.
This leader will be the quarterback of a team comprised of Account, Strategy, Creative, Data and Analytics, US, Digital, Production, Media. They will partner with senior leadership to ensure efficient delivery of the client’s scope of work and also help drive revenue / organic growth.
Essentials:
A passionate and personable leader who can develop and maintain strong relationships internally and with clients who believe in “people first, business second”
- Create a positive and passionate culture rooted in trust and collaboration
- Craft of persuasion and positioning
- Develop team talent and skill set; mentor staff and develop career path for team
Be the Smucker client’s indispensable partner in their own marketing transformation
- Be recognized as an effective brand steward and strategist
- Connect the dots between opportunity and action and results
- Seek opportunities to advance the client relationship and build agency business
Work with POD Lead and leadership team to unleash the integrated team capabilities
- Set direction and vision for the brand while having an instinct for big ideas and opportunities
- Steer actionable briefs and influence the outcome of the work. Be the champion of the bold creative and great work
- Be committed to the highest standards for all agency work. Effectively sell great work and drive the team to execute with excellence
Fluency across all skill sets to drive an integrated team’s efforts towards focused goals
- Demonstrate a robust understanding of the roles and metrics of other communication channels and have the ability to lead integrated efforts
- Maintain knowledge of all deadlines, processes, integration points
- Own budgeting and manage financials across all brands
Strong communicator – to manage up and across all the disciplines within the team. Ability to tactfully tailor the message depending on the audience
Proactively address future Client and Agency problems and opportunities; don’t shy away from hard conversations, elevate situations when necessary
Have the ability to identify and leverage new agency revenue opportunities for organic growth
Qualifications
· Bachelor’s degree in Advertising or related field, preferred
· Strong experience galvanizing a cross-functional/multi-discipline team to deliver seamless integration in process and work
· Solid Data/Analytics background
· Approximately 9-11 years of advertising/marketing experience with at least 8 years of managerial experience
· Established credibility and proven leadership abilities among colleagues and Clients
· Confident leader who can inspire internal and external partners as well as clients
· Exceptional writing, speaking and presentation skills
· Problem solving mentality
· Deep broadcast, OLV, Social and Digital production experience
Additional Information
Compensation Range: $91,000 - $154,000 annually. This is the pay range the Company believes it will pay for this
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