Sr. Manager, Brand Identity, Syndication

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)

Job Summary

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners, and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.
We are seeking a Sr. Manager, Brand Identity, Syndication reporting to the Director, Brand Identity to oversee the implementation of Xfinity’s brand design system and product marketing strategy across the Rogers Xfinity marketing portfolio. Rogers Communications Inc. is one of the largest communications and media companies in Canada. This is a unique opportunity to manage our syndication partnership with the Rogers marketing team, ensuring all creative adheres to Xfinity visual identity guidelines and best-in-class design principles.

The ideal candidate will be a creative thinker, a self-starter, and an excellent communicator driven by a genuine curiosity and passion for building brands people love.

Job Description

Core Responsibilities:

• Responsible for educating the Rogers team and strengthening understanding of Xfinity’s brand strategy, identity and voice. Equip the team with the latest brand visual identity guidelines and adaptable brand assets, such as – logos, shapes, device renders, and more.
• Act as primary resource for Rogers team, driving Xfinity brand compliance and ensuring best-in-class, consistent, and on-brand expression across all Rogers Xfinity touchpoints
• Provide creative consultation and develop low-lift design elements as needed. Engage design team when necessary
• Lead briefing process with design team to develop custom Rogers assets, ensuring output adheres to both Rogers and Xfinity visual identity principles
• Bridge communication with the Xfinity brand strategy team, ensuring Rogers team is properly briefed on all necessary product positioning strategies, nomenclature, and messaging
• Craft a syndication model that can be replicated across future partnerships, inclusive of a standardized approach to adopting our brand identity, processes, and product positioning strategies
• Lead all meetings with Rogers team, ensuring regular and consistent communication and alignment on updates and status items
• Responsible for ensuring the Rogers Collection on the Xfinity Brand Hub is up-to-date with the latest Rogers Xfinity brand assets and guidelines
• Drives operational rigor for defining new and maintaining existing governance processes, including tactic review, asset management, etc
• Support new channel transformations, including dotcom, app, retail, and environmental branding
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent and punctual attendance. May require variable schedule(s) as necessary
• Other duties and responsibilities as assigned

Qualifications:

• 7+ years of experience leading integrated marketing campaigns and brand strategy
• Exceptional partnership and collaboration skills, must be able to work seamlessly with cross functional teams and partners
• Leadership presence, ability to interface and influence all levels of the organization
• Passion for branding and design, with incredible attention to detail
• Operational rigor and discipline, ability to develop, implement and maintain processes, standards and assets
• Impeccable written and verbal communication, must be a master of presentation applications (Keynote, PowerPoint)
• Experience with Adobe Creative Cloud is a plus
• Proactive, self-sta