Senior Manager, K-12 Marketing

Title: Senior Manager of K-12 Marketing 

Location: Remote 

 

About The Princeton Review 

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram. 

 

About the Position  

The Princeton Review/Tutor.com is seeking an innovative, strategic Senior Manager of K–12 Marketing to lead high-impact initiatives that will shape the company’s growth trajectory over the next 3–5 years. This role is central to our future success—responsible for developing and executing the K–12 marketing strategy that fuels lead generation, drives conversion, and strengthens long-term partnerships with K–12 schools and districts nationwide in High Dosage and On Demand tutoring. 

Reporting to the Vice President of Institutional Marketing and Corporate Communications, the Senior Manager will collaborate closely with Sales, Customer Success, Product Development, and the Marketing team to design and execute data-driven, integrated campaigns. The ideal candidate demonstrates strategic thinking, executional excellence, and deep understanding of the K–12 education landscape. 

What You'll Do  

Strategic Leadership & Cross-Functional Collaboration 

• Develop and lead the company’s K–12 marketing strategy for High Dosage and On Demand tutoring, collaborating with key stakeholders across Sales, Customer Success, and Product Development to set priorities and drive measurable business growth. 

• Own all planning, execution, and reporting for K–12 marketing initiatives designed to generate leads, accelerate pipeline opportunities, and support customer success. 

• Partner with the Marketing team (events, content, social media, and web) to build integrated, data-driven campaigns that elevate brand awareness, nurture prospects, and convert opportunities into customers. 

Market Research & Marketing Intelligence 

• Research K–12 market trends, buyer needs, customer behavior, and competitive dynamics to identify growth opportunities and inform strategic decision-making. 

• Leverage marketing intelligence to shape messaging, refine targeting, and guide the development of high-impact campaigns and assets. 

• Stay current on state and district priorities, policy changes, funding trends, and ed tech innovations to ensure marketing efforts are timely, relevant, competitive, and future focused. 

• Track and analyze relevant data to evaluate the effectiveness of K-12 marketing campaigns. Track and analyze campaign results, using insights to inform future planning, optimizing marketing resources and maximizing ROI. 

Campaign Development & Content Creation 

• Develop targeted outreach strategies and content, including print, email, and digital campaigns in partnership with Content Marketing, using analytics to refine audience segmentation, tailor messaging, and optimize performance. Write and submit content for Content Marketing editorial input. 

• Collaborate with Creative Services to produce compelling assets and campaigns for diverse K–12 stakeholders including K-12 video content. 

• Direct the creation of webinars, virtual events, case studies, articles, and thought leadership content, working closely with Content Marketing, Creative Services and Marketing Operations to amplify the company’s impact, generate high-quality leads, and enhance customer loyalty. 

Events Strategy & Execution 

• Lead the strategic approach for K–12 conferences and trade shows annually in partnership with the Events team, including booth strategy, speaking opportunities, and company-sponsored even