TikTok Shop - Product Manager, Review Ecosystem

About the Team

As the Transaction Product Team, our mission is responsible for the definition, supply, and consumption of the TikTok Shop US C-end review system. By building a multi-dimensional ecosystem involving users, creators, and sellers, you will enhance consumer trust, directly accelerate the growth of new products, and drive overall GMV conversion.



Responsibilities:

- Review Supply Growth: Design and implement systematic product solutions to optimize review entry points and submission pages. Improve the efficiency of user review generation as well as platform and seller-initiated review solicitations.

- Review Experience & Conversion: Enhance the user's review consumption experience by prioritizing high-value content. Increase the visibility and penetration of reviews throughout the user transaction journey to boost decision-making efficiency.

- Vine-like Model Exploration: Conduct in-depth research into mechanisms such as Amazon Vine to develop compliant "New Product Testing" tools for the North American market, specifically aimed at increasing the sales momentum of new listings.