Global Site Merchandising Manager, Sport

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION: 

The Manager of Site Visual Merchandising for Sports is responsible for the Site experience strategy that directly supports the brand and commercial objectives of multiple sport categories. He/she will work closely with DTC merchandising, Global Marketing, Digital Product and regional partners to develop cohesive site strategies.  This role is responsible for planning the long-term site strategy through the end to end Go to Market (GTM) process including real-time sport activations for our various sports and athletes. 

The ideal candidate possesses sharp attention to detail end-to-end thinking, strong organizational and communications skills and cross-functional team experience.  This role places emphasis on data-based decision making and balancing the need for creative and product storytelling. They will need to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised.  Strong marketplace and product trends experience is required. 

MAJOR ACCOUNTABILITIES: 

BRAND 

• Serve as a brand steward by ensuring that site merchandising and content strategies consistently reflect and elevate core brand principles, delivering a cohesive and premium consumer experience across global touchpoints. 

• Lead a deeper understanding of the athlete and sport fan and how New Balance can build deeper brand loyalty through our DTC channel. 

MARKETING 

• Collaborate with global and regional marketing teams to align site merchandising with campaign calendars, ensuring timely and impactful execution of product and brand stories. 

• Leverage consumer data and insights to ensure New Balance is effectively reaching our target consumer’s needs and shift strategies as necessary based on data 

BUSINESS 

• Utilize internal tools to analyze business by category and region, ensuring continuous improvement.

• Ensure global site strategies are effectively activated and localized to meet regional consumer behaviors, cultural nuances, and commercial goals. 

• Maintain planning and presentation tools to ensure the cross-functional visibility and alignment. 

DIGITAL 

• Possess knowledge of Salesforce Commerce Cloud, GA4, Content Square and various Merchandising tools and capabilities. 

• Partner with Digital Product and UX teams to identify ways to improve site experience for key product stories across regions. 

RELATIONSHIPS:

• Build strong partnerships through cross-functional and upward senior-level relationships. 

• Effectively manage and inspire a