Events Program Manager, Community

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a dynamic and experienced Community Events Program Manager to lead and execute our large-scale first-party online and offline events, including CreatorCon, World Forums, and Developer Days. This role will focus on delivering high-impact, engaging experiences that drive community growth and engagement.

Key Responsibilities:

• Event Strategy & Planning: Develop and implement comprehensive event strategies that align with community goals and enhance participant experience.
• Project Management: Oversee all aspects of event planning and execution, including logistics, budget management, vendor coordination, and on-site management.
• Cross-Functional Collaboration: Work closely with marketing, product, and community teams to ensure alignment on messaging, goals, and attendee engagement strategies.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including speakers, sponsors, and partners, to ensure successful event participation and collaboration.
• Performance Metrics: Define and track key performance indicators (KPIs) for events, analyzing feedback and data to continuously improve future initiatives.
• Content Development: Collaborate with teams to curate relevant and engaging session topics and materials that resonate with community interests and needs.
• Post-Event Evaluation: Conduct post-event assessments, gathering feedback and insights to inform future events and enhance overall community engagement.

Qualifications

To be successful in this role you have:

• 8+ years of experience in event planning and management, preferably in the tech industry.
• Proven track record of successfully managing large-scale events from concept to execution.
• Strong project management skills with the ability to multitask and prioritize effectively in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences.
• Familiarity with community engagement strategies and tools is a plus.
• Ability to travel about 20% required for event execution.

FD21

For positions in this location, we offer a base pay of $116,600 - $203,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.  Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application p