Sr. Manager, Agency Partner

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience. 

 

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

 

Primary Purpose:  The ideal candidate will have experience in working and coordinating with advertising agencies and internal stakeholders. The primary focus of the Sr. Manager, PMAP will be to manage the client/agency interactions, coordinate with internal and agency stakeholders in the planning and scheduling of deliverables for marketing initiatives. Additionally, they will work with internal teams to plan the execution and completion of marketing deliverables for traditional media. The individual will identify risks and clearly communicate goals to project stakeholders.

 

The successful individual will leverage their proficiency in Project Management to...

 

• Cultivate and maintain strong relationships with agency partners, fostering a collaborative and productive working environment. Act as the primary point of contact between internal teams and advertising agency partners, ensuring clear and timely communication.
• Proactively identify issues or challenges in campaign execution and work with internal teams and agencies to develop solutions.
• Partner with cross-functional teams to coordinate the planning and execution of marketing initiatives, ensuring they align with brand guidelines, messaging, and performance objectives.
• Coordinate alignment between Coach and ad agency(s) on creative strategy, timelines, deliverables, and incremental content needs.
• Work closely with the agency and internal creative teams to identify content gaps. Coordinate the timing and budgets for the creation of incremental content.
• Lead and manage the execution of marketing projects across all media.
• Establish, implement, and document standards and best practices for the successful management and completion of projects.
• Identify opportunities for process improvement and ongoing evolution of ways of working and connect the right stakeholders to facilitate and implement changes. 

 

For People Managers:

• Sets priorities, work plan, and goals for their team.
• Accountable for shaping and driving team results.
• Reviews and adapts priorities based on business needs.
• Guides and mentors direct reports to achieve business and personal goals and objectives.

 

 

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